Until now, the sports fitness genre has been owned by Nintendo, highlighted by its “Wii Fit” action-exercise game. Today, game maker Electronic Arts tries to add its own workout plan.

The company’s new sports fitness title, “EA Sports Active,” plays on the Nintendo Wii console and features 20 strength and cardio exercises led by an on-screen fitness instructor. Exercises include lunges, bicep curls and squats, plus there’s a simulated track for jogging.

EA has built its fame on sports-oriented games aimed mainly at young males. “Sports Active” is aimed mainly at women, EA says. Players can create their own workouts or let the virtual trainer do it. The trainer-led workouts last about 20 minutes and focus mainly on developing upper-body strength. A calorie counter will be included.

Though this sounds like a challenge to “Wii Fit,” it’s not, according to EA. “Sports Active” is intended to complement that game by adding more aerobic activity to the “Wii Fit” focus of balance and coordination.

Besides employing the Wii wand controller to direct the action, “Sports Active” includes leg straps for carrying the controller during such routines as the running exercises.

When it becomes available for purchase next spring, “Sports Active” probably will cost about $60. Other “Active” titles will follow, EA says, incorporating specific sports and new add-on peripherals for the Wii console.