07.21.2008 4:58 pm
Belgians: Not impressed with Bud
St. Louis Post-Dispatch
In a follow-up to Kevin’s “In defense of Budweiser” post last week, I offer this video from the Wall Street Journal.
Belgian beer expert Joris Pattyn — who has sampled over 8,300 different beers in his lifetime — tried out the flagship of InBev’s newest acquisition: Budweiser.
His reaction:
“That’s a beer for students getting drunk…it will take hours but eventually it will happen.”
The other Belgian “beer snobs” interviewed were similarly unimpressed. Maybe it’s an acquired taste.
The only bright spot for Bud: one Belgian offered that at least it was better than Heineken.
Who’s fooling who here. Bud Light and Budweiser are the 1 and 2 best selling beers in the world. I won’t drink their beer because it smells skunky. I guess they hold their noses when they drink.
John
InBev as a corporation really isn’t representative of Belgians’ beer taste. It is a mult-national conglomerate that is based in Brussels. I wouldn’t expect most northern Europeans or Brits to like the lighter, pilsener lager that is more popular in the Americas and the rest of the world.
Most Germans drink mostly pilsner beers. The problem with Budweiser and every other American beer that I have ever tasted is that it is poorly brewed. They all have a metallic after-taste to them. Even the so-called ‘craft’ beers that I have tried have tasted poorly.
Maybe In-Bev’s entry into the American market will lead to an improvement in the quality of American beers.