President Obama gives automakers some tough love

4/26/2007–A Dodge Ram pickup has bumpers attached and wired as it makes its way down the line at the DaimlerChrysler North Assembly Center. Post-Dispatch file photo
President Barack Obama’s financial recovery plans have been derided by the Republican leadership and some in his own Democratic party as excessive, profligate spending that will damage the economy for years to come.
On Monday morning, he took a bold stance toward General Motors and Chrysler saying that they would need to revise the core of their business if they would receive any future government bailout money. Change significantly by a date certain or go it alone.
He told CEO Rick Wagoner to step aside after 32 years with GM and for the automaker, which received $17 billion along with Chrysler in federal bailout money late last year, to more radically retool the company within 60 days if it would receive a requested $16.6 billion more. The government will continue to supply working capital until then.
The fate of Chrysler, a privately held company, needs to merge with a partner, most likely international automaker Fiat based in Italy, or to survive without any more public subsidy. If it can merge, another $6 billion in loans could be available.
His tone was reminiscent of a parent at wits end with a recalcitrant teen-ager who defies making significant, radical change to pull him or herself out a downward sprial.
The president, who included an ode to “a pillar of our economy” industry and its workers, said the tough medicine is needed to cure a sick patient that must and will succeed in a new paradigm.
He told autoworkers and many in associated jobs as suppliers and vendors that “I will fight for you.” He also clearly said more tough times lie ahead as the industry morphs because of bad decisions not made by those workers.
The reality is that more jobs will be lost and more plants closed. Further cost cutting will be necessary but even more important is remolding operations and products that will surpass competition from around the world.
Unions and the working class were bedrocks of the Obama campaign. On Monday, he stood before the world and told them that it is time to atone for “past poor decisions.”
The automobile industry is a giant in the U.S. economy without doubt. How this unfolds is far beyond parochial interest in Michigan and automaking centers in the country, including the St. Louis metro area.
The collapse of Wall Street titans and international financial behemoths like AIG wreaked havoc worldwide as the credit crunch and toxic assets dragged gold-star companies into the ditch. Those tossed aside were average workers and consumers for whom derivatives and the world market economy is mystical beyond their checking accounts, house or car loans and 401Ks.
Reordering the equivalent of gastric bypass surgery on the once muscular auto industry resonates in the gut.
Americans have bought these cars for decades, trusted them to carry their loved ones every day, changed the oil in their driveway and prided themselves in owning a prideful American product.
It cuts even deeper in places in the Midwest such as St. Louis where thousands of people have been employed in well-paying jobs coveted by many. Throughout the country, the local plant workers took great pride that their toil was widely respected.
Bonuses paid after AIG received billions in federal bailout funds created an incendiary political and public reaction, which was duly warranted.
But as the president sets hard deadlines for two American automakers to reform, it had a more visceral reaction. We might not know a lot hedge fund managers or online traders. But we do feel the community presence of auto plants, their workers and their products parked in many driveways.
The gauntlet has been laid. Tough love is hard to deliver because there is no guarantee that immediate hardship and pain will lead to a better place.
Americans should hope that the president nailed down the next step toward rebuilding. He also should adopt a similarly resolute stance with the financial bailout money by requiring strict timetables and tangible reform of business practices among the financial companies.


Gilbert Bailon has been editor of the P-D editorial pages since November 2007. Previously, he worked as a reporter, editor and executive editor for The Dallas Morning News and its daily Spanish-language newspaper, Al Dia. He still harbors a passion for all things Tex-Mex: food, music, language, boots and border culture. And yes he has found some of that in the Midwest.
RE-check your third from last paragraph. Is it not possible for the PD to write an editorial without attacking Republicans? I don’t recall that ever happening to Democrats when Bush was in office (STL - check that for me STL)
GM can now be called Government Motors. It seems that Barry Obama is now running a car company. After all, he just fired all the people, as bad as they were, who know about the industry. I seriously doubt that Obama or anyone in his White House knows how to change a tire or check the oil, much less how to run an automobile company. If it’s like any of the government run programs, he will only make it worse.
I suppose that now I can expect Obama to fire the heads of the UAW and get a new direction there as well. Don’t hold your breath. This whole scenario is nothing more than a payback to labor unions who played a big role in gettime him elected.
“Under fascism, citizens retain the responsibilities of owning property, without freedom to act and without any of the advantages of ownership. Under socialism, government officials acquire all the advantages of ownership, without any of the responsibilities, since they do not hold title to the property, but merely the right to use it…” - Ayn Rand
Nothing like giving someone a deadline extension as a sign of tough love. They were already told that they had to come up with a plan by Tuesday March 31, or go it alone. Apparently the President decided that they didn’t have a good plan. Rather than telling them to go it alone (as the bailout stipulated), he decided that they could have more time.
Extensions. The new hard line.
His tone was reminicent of someone who has no idea about business. You tell Chrysler they have to merge with Fiat. What, you think they don’t have newspapers in Italy? Fiat reads the ultimatum and thinks, “great, if they dont’ take our terms they go out of business.” I understand he’s never had a real job or run anything, but you would think he’d have learned a little about negotiating skills at the Harvard Law School. I think we are in big trouble for then next 42 months.
TOUGH LOVE!!!! Ask any decent parent and they will tell you that you can not say to a child “ok, I’ll give you some money this time, BUT NO MORE”. It doesn’t work, the unions and executives know the messiah will NEVER say no to them. They will keep nicholing and diming us. THE UNIONS RUINED THE SCHOOLS AND AUTO BUSINESS BUT THEY SUPPORT THE DEMOCRATS. That is the simple truth.
I suppose it’s fitting that under Obama an American auto company would be working on plans to merge with an Italian one. Since he appears hellbent on moving the country toward fascism, it makes sense to emulate the source.
Oh, and the claim that this latest example of Kabuki theater is “tough love” is ridiculous on its face. The time for toughness was last November when the auto makers went to Washington with their hat in their hands demanding an allowance. There was no shortage of industry watchdogs and business reporters who warned that propping up a bad business model was a complete waste of time and money. There is no such thing as “too big to fail” and the sooner Americans learn that lesson, the better off we’ll all be.
The president’s staged dismissal of Rick Wagoner was little more than preening for the cameras to make it appear he’s large and in charge. Now we learn that the new figurehead of GM, Fritz Henderson, is strongly hinting of the inevitability of Chapter 11. Thanks alot Pres Goodwrench. You’ve just flushed $14 billion down the toilet for nothing.
Shame on you OBAMA you did nothing to the BANK FAT CATS at AIG but you try and be the KING OF THE CAR INDUSTRY and try to destroy this industry. WHAT IN THE WORLD ARE YOU DOING!
GET READY FOR THE “SHOW PEOPLE BIG BROTHER IS COMING TO YOUR NEIGHBORHOOD SOON! OBAMA WILL MAKE SURE OF IT!