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05.07.2008 4:43 pm

Advanced medicine for me, please

St. Louis Post-Dispatch

Center for Advanced MedicineI am only in my third week at the Post-Dispatch, having returned to town fulltime on April 20 after a more than six year absence.

I have been back at least once a year to visit family, but this really is the first extended opportunity I have had to take a look at the amazing amount of construction that has taken place in the city — new homes in so many neighborhoods, the lofts and commercial development downtown, as well as the seemingly constant expansion of medical facilities in the Central West End.

Something that tickles me even though I now have been by it a dozen or more times in the West End is the Center for Advanced Medicine, pictured above.

What a fine piece of marketing. I can’t pass it without saying to myself, “Yes, I would prefer to skip the beginner and intermediate levels. Let’s go with whatever medicine you have that’s advanced.”

The reality, of course, is that basic medical care — for which so many Missourians lack insurance — is what can keep us from getting really sick, and that enables us to steer clear of the advanced team.

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