The new A-B/InBev: Chipping away at traditions
Tom Urani said that early in life, he’d memorized the words on the Budweiser label. I told him I had, too. Together we recited it:
“This is the famous Budweiser beer. We…
Tom Urani said that early in life, he’d memorized the words on the Budweiser label. I told him I had, too. Together we recited it:
“This is the famous Budweiser beer. We…
InBev completed the purchase of Anheuser-Busch last week, paying shareholders $70 per share of stock — a tidy sum and a handsome premium. The iconic Anheuser-Busch, St. Louis, Missouri, now is a subsidiary of a company called…
In a follow-up to Kevin’s “In defense of Budweiser” post last week, I offer this video from the Wall Street Journal.
Belgian beer expert Joris Pattyn — who has sampled over 8,300 different beers in his lifetime — tried out the flagship…
Fallout from the Anheuser-Busch deal with InBev:
A colleague (who shall remain unnamed) suggested in an editorial board meeting Monday that “Budweiser is (crummy) beer.”
This particular colleague does not drink beer. His defense was that “everyone I know who knows anything…

TO:
Senhor Carlos Brito
InBev N.V./S.A.
Rua Renato Paes de Barros
1017, 4th Fl.
04530-001 São Paulo, Brazil
Exelentissimo senhor:
As chief executive officer of InBev, you are no doubt well aware that your company’s offer to purchase Anheuser-Busch Cos. has been met with a great deal…
On Tuesday’s Post-Dispatch commentary page — read it here — InBev Chief Executive Carlos Brito lays out his Belgian company’s reasons for wanting to buy Anheuser-Busch. He assures St. Louisans that the flagship A-B brewery would stay open, that InBev would maintain…
InBev’s pursuit of Anheuser-Busch Cos. is looking more like the prelude to a marriage from hell. This match, if it happens, could produce the corporate culture clash of the decade.
AB makes good beer, but its real talent lies in selling it.…
Six days ago the Financial Times’ Alphaville blog first reported that InBev, the Belgian-Brazilian brewing conglomerate, was preparing a $46 billion takeover bid for Anheuser-Busch Cos. Since then, to borrow a line from any number of war movies, it’s been quiet…