The team that hired him had gone six consecutive seasons without a winning record or playoff appearance before he was hired. Over his final three years, his team won two divisional titles and had a 35-13 record that was third-best in the league. The coach was fired in 2007 after completing a 14-2 season. This former coach is an unemployed analyst who should be the Rams next coach….who is he?

I am not surprised by the lack of enthusiasm in this forum. The wind seems to have already left the sails of those who follow this franchise, and with good reason given the level of play demonstrated thus far.

Haterz should bear in mind that at least two of the three teams who’ve faced the Liedownahans so far are playoff caliber, with the jury still out on Seattle. The Liedownahans face a hard 2008 schedule given their record last year. One really has to ask what happened to the NFL’s supposed commitment to parity when a 3-13 team plays the defending Super Bowl champion and two other playoff teams to begin the season.

Let’s be clear: St. Louis will probably lose the Liedownahans to Los Angeles, which has been the thorn in the paw of the NFL lion (rubbed in well when Georgia told off Tagliabue as he presented her with the Lombardi trophy in January 2000). As such, whatever happens this season or next is a prelude to the rebirth of the NFL a city that already has perhaps the best college football program in the nation.

So it’s probably futile to get too excited about this team and its prospects, not just for this year but for however many years they have left under the Arch.

Last night on C-SPAN, George Will relayed a story about the owner of the Cubs taking out full-page newspaper advertisements 100 years ago that thanked the citizens of his city for supporting his ballclub and apologized for the losing ways. Currently, it is routine for those in Hollywood to pull an ad in Variety to thank fans, co-workers and supporters after an awards win or a public relations implosion.

Chip Rosenbloom should similarly take out an ad in the Post-Dispatch to (1) thank those who will still put down greenbacks and show for the Lamest Show on Turf, (2) thank the larger St. Louis community for their continued support and (3) convey his intention that some form of change — any change — is gonna come soon. It would be nice to have a clear public assurance that the ownership has higher expectations than what’s been shown on the field and in post-game press conferences.

The history of his franchise, coupled with gentle Midwestern manners and solid comportment, deserves at least that much.

Why should the owners care? The get their cut of the NFL-TV pie. They have a great deal in St. Louis. we’re locked in by the PSL fee. they will eventually move and say St. Louis won’t support pro football.

Get a life you slobs.