NBC holds ‘Chuck’ for March, ‘Friday Night Lights’ for summer
Despite the hopes of creator Josh Schwartz that “Chuck” could return to NBC sooner than March and air more than 13 episodes, NBC Entertainment president Angela Bromstad the plan is still March and 13. The network never considered slotting “Chuck” when “Parenthood” was delayed till midseason because they wanted as many new shows as possible in the fall. “The great thing with ‘Chuck’ is they’re on a great track creatively,” Bromstad said in her “state of the network” session with TV critics. And letting it run over into summer “are discussions we will continue to have.”
“Friday Night Lights” waits till summer because although it’s a show NBC is proud of, “It just doesn’t have the ratings that we need it to have to justify it being on our fall schedule.” Instead, “Our plan is to use it as a premier summer program.”
Bromstad didn’t have answers on many topics, including trying to defer a question about ratings expectations for Jay Leno’s 9 p.m. show to today’s later Leno session — where she won’t be present. Eventually, after being pressed, she said the ratings would be judged on 52 weeks, cumulatively. Bromstad attempted to shoot down a CBS jab that it didn’t matter what Leno’s ratings were, NBC would claim victory. “We’re going to declare victories where we have them,” she said.
On other topics:
The problem with “Kings” was that it was just too complicated,” Bromstad said. The series was developed in her previous tenure at NBC and not picked up because it seemed to highbrow and complex. “In a really crowded marketplace, people want to know what something is about,” she said. “That was … too difficult to sell in a 30-second spot.”
“Southland” went astray after its premiere, becoming too serialized and spreading storylines over its large ensemble. This fall will focus on Regina King and Ben Mackenzie and their two sets of officers and detectives.
“Celebrity Apprentice” will remain at “two excruciating hours” (as a questioner put it) because ratings hold up at that length and even build in the second hour, NBC’s head of alternative programming, Paul Telegdy, said. (He shared the stage with Bromstad.) But the spring run of “The Biggest Loser” will be 90 minutes rather than 120.


Gail, you know I’m a fan of “Friday Night Lights,” but holding it until summer loses all the plot momentum. Who will care if we have to wait that long to see it?
Will Friday Night Lights still appear first on DirecTV???
‘“The great thing with ‘Chuck’ is they’re on a great track creatively,” Bromstad said in her “state of the network” session with TV critics. And letting it run over into summer “are discussions we will continue to have.””
So in other words, “it’s on a great track creatively, but we aren’t going to rerun the episodes of the last season to let new people find it and we’re going to keep it off the air for over a year so that even its fans will have a hard time remembering where it left off, then we’ll kill it for good when it doesn’t perform well in overcoming every obstacle we throw at it to make sure it doesn’t gain an audience, because it worked so well after the strike, when we decided not to rerun episodes of promising new shows and they lost half their audiences when we did return them in the fall, almost a year after the last episodes aired.”
Network tv is dying and I don’t know whether it’s because executives are overthinking things or if they’re just plain stupid. Here’s the deal - put on what you think are good shows. Let them run an entire season, without chopping them up into small chunks to program for Sweeps months. When the first run season ends, repeat the episodes again over the summer to give new viewers a chance to discover the shows.
Yknow, kind of the way things used to work back when the networks dominated. I realize with cable and the internet the landscape has changed, but really, have the major networks come up with a plan that works any better than the old way of doing things? Not really - they make it impossible for fans to follow shows and for new viewers to discover them, then lament the fact they’re losing viewers.
Great show! Can’t get the ratings if its not on the air. Too long to wait…