10.14.2009 7:38 pm
The fun theory
St. Louis Post-Dispatch
A website in Sweden has posted two videos for Volkswagen onto YouTube in an attempt to show the easiest ways to change people’s behavior by making it fun to do.
They are attempting to prove that people will take a different path or alter their daily routines if that different path is fun.
DDB Stockholm recently launched Rolighetsterorin, or “The Fun Theory” campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly.
In this first video, the agency claims that 66 percent more people�
(No Ratings Yet)
Loading ...- Comments Off
- Email this
