St. Louis Post-Dispatch
From Brand Republic:
LONDON — Saatchi & Saatchi’s TV creative for T-Mobile’s “Life’s for Sharing” campaign was launched at the weekend.
Commuters at Liverpool Street Station were treated to some entertainment on Friday morning, as 350 dancers launched into a spontaneous routine to launch T-Mobile’s new campaign.
The ad, which was turned around within hours, broke on Friday night’s “Celebrity Big Brother.”
Saatchi & Saatchi creative partner Kate Stanners, said: “Across the whole campaign we’ve looked for ways to really engage with people through the notion of Life’s for Sharing.