A website in Sweden has posted two videos for Volkswagen onto YouTube in an attempt to show the easiest ways to change people’s behavior by making it fun to do.

They are attempting to prove that people will take a different path or alter their daily routines if that different path is fun.

DDB Stockholm recently launched Rolighetsterorin, or “The Fun Theory” campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly.

In this first video, the agency claims that 66 percent more people�

From The New York Times:

The Anne Frank Museum in Amsterdam, which preserves the memory of the young diarist who died of typhus in the Bergen-Belsen concentration camp in 1945, posted the only known film footage of Anne Frank on a new YouTube channel launched last week. According to the museum, the film was shot on July 22, 1941, to record the wedding of a woman who lived next door to the Franks. About nine seconds in to the silent film embedded above, the camera tilts up from the bride and groom to show young Anne leaning out of the window of her house to�

From The Associated Press:

Us Weekly magazine has obtained video it says shows never-before-seen footage of Michael Jackson’s head catching on fire during filming of his 1984 Pepsi commercial.

Jackson suffered severe burns after a pyrotechnics mishap caused his hair and scalp to catch afire. Still photos of the accident have been seen before, but the new video on Us Weekly’s Web site shows the moment Jackson’s hair caught on fire and the top of his head became engulfed in flames.

Katie Couric certainly is doing her share to advance interactivity at CBS. In this video plea, she’s asking us to send videos about the challenges we face in our communities that we want President Barack Obama to address in his first 100 days in office.

Plus, you could win a free Flip camcorder.

OK, now that that’s out of the way: OMG, Katie Couric cut her hair. In December. I guess only watching cable news prevented us from noticing sooner.

Viral-video sensation Matt Harding comes clean: His popular Internet video “Where the Hell is Matt?” — which allegedly took 14 months to film in 42 countries with thousands of dancers — was an elaborate hoax.

Duh.

PopTub Daily’s take on today it is pretty funny: