A website in Sweden has posted two videos for Volkswagen onto YouTube in an attempt to show the easiest ways to change people’s behavior by making it fun to do.

They are attempting to prove that people will take a different path or alter their daily routines if that different path is fun.

DDB Stockholm recently launched Rolighetsterorin, or “The Fun Theory” campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly.

In this first video, the agency claims that 66 percent more people�

E! is expanding its popular “The Soup” franchise to its G4 channel with “Web Soup,” which will highlight the best of viral videos. The series will begin June 7.

Here’s more from the press release:

From the producers of E!’s hit series “The Soup” comes the new series “Web Soup,” which gives G4 viewers their viral video fix in a fast-paced, no-holds-barred format. Host Chris Hardwick offers a fresh look at the best – and worst – moments from the week’s Internet mayhem and presents topical web videos and viral classics with sarcastic tongue-in-cheek commentary.  “Web Soup” debuts Sunday, June 7 at�