St. Louis company gets ‘12′ minutes of fame
This was recently brought to my attention by the Dowd Agency, which represents Triumph Pharmaceuticals’ SmartMouth:
A St. Louis–based company recently received its “12” minutes of fame from a viral video spoof of “24” meets “The Office.”
In loving tribute to last week’s season finale of Fox’s “24,” a group of “24”-obsessed NYU film students partnered with St. Louis mouthwash company, SmartMouth, to produce a hilarious, two-minute parody of the hit TV show.
Building on SmartMouth’s motto and category-best claim — 12 Hours of Fresh Breath (that hilariously figures into the plot) — the video, over the past week, has received tremendous buzz online and has become quite the sensation for the St. Louis company. Already, it’s appeared on more than 15 Fox affiliate stations across the country and was named to TV Guide Magazine’s “Web Hot List.”
(1 votes, average: 5 out of 5)
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Gabe Hartwig is the creative director for Go! magazine, the Post-Dispatch's weekend entertainment guide, and for the Go! channel of STLtoday.com. 
