A website in Sweden has posted two videos for Volkswagen onto YouTube in an attempt to show the easiest ways to change people’s behavior by making it fun to do.

They are attempting to prove that people will take a different path or alter their daily routines if that different path is fun.

DDB Stockholm recently launched Rolighetsterorin, or “The Fun Theory” campaign, an initiative to get people to change their lazy behaviors—and ultimately, how they feel about driving environmentally friendly cars—by allowing them to see the fun side of acting responsibly.

In this first video, the agency claims that 66 percent more people chose the musical stairs than had chosen the standard stairs over the escalator before.

A second video attempts to prove that people will throw their trash into a bin more often if throwing away trash was more fun. I’ve been in a McDonald’s restaurant last summer that also had trash containers that emmitted sounds – then thanked you – when you deposited your trash.

Watch the next video and see if you this would motivate you to be less of a litterbug.

Click here more on the “behind the scenes” on how the agency and VW are getting people to think differently.