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04.23.2008 10:28 am

Mamalogues vs. Momologue: A trademark battle in the blogosphere

St. Louis Post-Dispatch

LoeschHinsonJust a day after blogging about the St. Louis Bloggers Guild and talking to one of the organizers, local blogger Dana Loesch (at left), she is in the news again over a dispute with a California blogger over the name of the blog.

Loesch’s blog, Mamalogues.com, is trademarked. According to a story by ABC TV station KERO Ch. 23 in Bakersfield, Loesch, through her lawyer, has sent a “cease and desist” letter to the author of a Fresno-based blog called Momologue.com.

Says the story:

Fresno mommy-blogger Genevieve Hinson said a recent cease-and-desist letter from St. Louis blogger, Dana Loesch, wrongly claims infringement over blog territory.

According to Hinson, author of Momologue.com, she’s being bullied by Loesch’s lawyers to give up her DNS and domain name, cease all related blogging, refrain from using momologue and any variation of it online and pay $2,500 in court fees.

The story has upset Loesch, who Twittered about it yesterday, “I feel bullied. It’s sad when you try to protect your intellectual property and you’re smeared in the press without your knowledge.” Loesch also said this sort of battle over intellectual property was “exactly why I founded (the bloggers guild) — to protect bloggers rights.”

UPDATE: Here’s Loesch’s blog entry on her Mamalogues blog about this controversy.

Hinson is quoted in the KERO story: “With as common as the word momologue is, I don’t think I’m infringing on her in any way. My one blog is not diluting her trademark because it’s (name) so widely used everywhere…they’re using it in everyday language.” She points out the word is used in UrbanDictionary.com.

Yet, Loesch does have a trademark on the name.

Bullying? By whom? An interesting case.

Oh, here’s the full-disclosure part, mentioned also in earlier posts: Loesch used to write a a blog for STLtoday and a column for the site. The column was also called Mamalogues (and linked to her Mamalogues blog) with her permission.

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27 comments

Comments are closed.

Actually, I admire Erma Bombeck. She’s the original and was in the paper. I think Bombeck inspired many other writers as well.

— Dana
9:43 pm April 23rd, 2008

In response to the Kleanex, Coake question… it constitutes infringement on the ground of dillution. If the use of another name is likely to cause conflict, then it is an infringement. Here are some basics about trademarks and URL’s from FindLaw.com. Here is a quote from the second site in direct relation to this matter (see page 2, URL accessed on Thursday April 24th),

“The other kind of confusion occurs when a misleading name causes customers to believe — wrongly — that a product or service is sponsored by, approved of or somehow connected with a business they already know about. In other words, the customers are confused about the source of the product or service. This would be the case, for example, if you took your TV to a repair shop called IBM Electronics because you thought that IBM somehow sponsored the business.”

Here is some good advice from the site on avoiding such conflicts:

“The way to choose a domain name that satisfies your own marketing needs and doesn’t get in the way of anybody else’s trademark rights is to search as many existing trademarks as possible, spot possible conflicts and then pick a name that’s unlikely to generate a nasty lawyer’s letter.”

They also recommend on the thrid page of the article that a person check with the USPTO and check for names that are close as well as variant spellings.

No, we are not lawyers, but there is a wealth of information from lawyers out there thay can be easily accessed and advice to be headed.

— Melody
9:04 am April 24th, 2008

Wow, I had a lot of typos in there, I meant to say,

Here is a quote from the second page of site in direct relation to this matter (see page 2, URL accessed on Thursday April 24th),

— Melody
9:11 am April 24th, 2008

Thanks Melody for making a point more kindly than I would have.

This has turned into a conflict of emotion vs. legality.

Unfortunately in legal matters, one side always has hurt feelings.

— Craig Mayhem
12:44 pm April 24th, 2008

I am going off topic here, but in RE: to Craig Mayhem… In my humble opinion, the law and emotion are often very closely enmeshed and that is why lawyers are called upon to sort things out. If people weren’t emotional about certain issues, they wouldn’t escalate to the point that a law would need to be called upon or created in order to make things just and fair. It’s one of the things I find fascinating things (and often not thought of) about the law. You aren’t just dealing with codes and rules, there is an equally large (maybe even trumping) human factor.

— Melody
1:21 pm April 24th, 2008

I agree Melody.

And again, someone is always going to feel badly when the law doesn’t fall their way. Fair doesn’t always mean kind or warm and fuzzy. Fair often feels crummy.

But that’s law for ya!

— Craig Mayhem
2:53 pm April 24th, 2008

I guess what I find so interesting about this whole thing is everyone’s reactions– it’s the emotional component that Melody and Craig just discussed. Yes, I’m a long time reader of Dana’s site, and I’m lucky to now call her my friend. But that’s not why I support her on this issue. The fact that I don’t read Momologue.com or know Ms. Hinson personally is not why I disagree with her stance or claims. The fact is: I support Dana’s side because it’s what is right, it’s what is legally correct. The fact is: I don’t support Ms. Hinson’s side because it is illegal. It doesn’t even take a lawyer to know that. End of story.

— Rebecca
8:00 pm April 24th, 2008

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