Scottrade Inc. promoted Kim Wells to its chief marketing officer. She most recently served as Scottrade's director of branding and website marketing.

Wells has more than 22 years of business development and marketing experience, including more than 10 years of leading online marketing strategies in the financial services industry. Last fall, she led Scottrade's rebranding effort that included a new "Get Invested" tagline and new "Don't Go" television campaign.

Now, Wells will lead the firm's overall strategy in advertising, branding, public relations, marketing research and direct marketing.

She holds a bachelor's degree in business administration and marketing from Miami University in Oxford, Ohio.