Tiger starting to ensnare endorsements again

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Tiger starting to ensnare endorsements again
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It appears things are looking brighter for Tiger Woods these days.

He's healthy, playing pretty good golf and has gotten some separation from his scandalous past. And the most recent sports scandals have pretty much made Woods' transgressions seem like a walk in the park.

His latest endorsements are validating his emergence to the golfing spotlight again.

Last week, he signed an exclusive deal with Fuse Science Inc., a Florida-based sports nutrition company. A month earlier, he signed an agreement with Rolex Group. Woods is on the rise, and companies are taking note.

After coming off a pretty solid third-place performance in the Emirates Australian Open, Woods put the finishing touches on the American victory at the Presidents Cup tournament this past weekend. On the final day of singles competition, he put together an important piece missing from a steadlily improving game: his putting. In doing so, he took down Aaron Baddeley 4 & 3, with birdies on 5, 6, 10, 12 and 13.

Endorsements are huge money for golfers, and Woods has lost a few good ones over the past couple years. He no longer has deals with AT&T, Accenture, Gatorade, Buick (General Motors), Titleist, American Express, Gillette (Proctor & Gamble), General Mills and Tag Heuer.

He still has Nike Golf, which has pretty much built a product line around him. He also has TLC Laser Eye Centers, Upper Deck, EA Sports, NetJets and Kowa, a textile company.

Something tells me that the feeding frenzy of sponsors will return for Woods, just as his focus and precision on the golf course has. After all, when Tiger is on top of his game, you can't find a better marketing tool on the golf course.

John Q. Golfer is also an assistant business editor for the Post-Dispatch. On Twitter, follow him @editbro and the Business section @postdispatchbiz.

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