It sounds like Bud Light Platinum is selling strong out of the gate.

The new brew from Anheuser-Busch "is off to an amazing start" in its first two weeks, a top Bud Light exec told distributors Monday.

Indeed, the beer, which debuted with two Super Bowl ads, won a 1.7 share of supermarket beer sales last week, according to trade publication Beer Business Daily, topping, for instance, all of Miller Coors' Blue Moon brands combined.

In a memo to suppliers, Bud Light senior director Mike Sundet wrote that Platinum sales are outpacing initial forecasts, "resulting in tight supplies across the country." The brewer plans to ramp up production to "meet demand as quickly as possible."

Considering the $30 million-plus price tag of launching a new beer, this demand is certainly good news for Pestalozzi Street. But the real test for Platinum will come a few months from now, once the buzz wears off. Stay tuned.