Anheuser-Busch is being tight-lipped about the sudden departure of its U.S. marketing chief, Keith Levy.
The brewer said in a brief statement that Levy left his position today. No explanation was offered. A-B declined further comment.
The head of marketing at A-B is one of the company's most important and high-profile positions. Current A-B president Dave Peacock once held the title. So did former A-B CEO August Busch IV.
The timing of Levy's departure is also interesting. January is typically a busy month filled with last-minute changes to A-B's Super Bowl advertising strategy.
A-B and other big brewers have struggled in recent years to reverse declining sales of their major brands. Budweiser, in particular, launched a massive marketing campaign late last year built around the tagline, "Grab Some Buds."
Levy had been with A-B since 1987. He took over as A-B's top marketing executive shortly after the merger of Anheuser-Busch and InBev turned A-B into the combined company's U.S. subsidiary.
"We thank Keith for his contributions to our company and wish him the best in his next endeavors," Peacock said in a statement.
Taking over for Levy temporarily -- Frank Abenante, A-B InBev's vice president of Brands and Insights.
He's a marketing veteran, but new to beer. He joined the pre-merger InBev in 2007, previously working for Unilever and E&J Gallo Winery. He is currently based in New York.

