The game is over (the Giants won, if you hadn't heard). The ads have aired. Now, for the reaction.

The morning-after buzz on Anheuser-Busch InBev's five Super Bowl spots was decidedly mixed. The brewery took a slightly different approach to its big game ad lineup this year, using two 30-second spots early on to debut Bud Light Platinum, then two minute-long ads highlighting the tradition of Budweiser, with a more classic humorous Bud Light spot airing in the second half.

It was that Bud Light ad — focused on a very helpful dog named Weego (as in the Bud Light tagline "Here We Go") —  that fared best so far on the much-watched USA Today Ad Meter. On Monday morning "Here Weego" clocked in as the second-favorite ad, behind one for Doritos.

While it hit the typical themes of dudes and a dog, the ad was notable for its somewhat less sophomoric approach to selling beer. The joke in "Here Weego," as AB marketing boss Paul Chibe told us recently, was not on the guys drinking the product. Reviewers, including the New York Times' Stuart Elliot, offered a toast to that.

A-B stayed on the high road with its two Budweiser spots, "Return of the King" — a celebration of the end of Prohibition —  and "Eternal Optimism" — which picked up where Prohibition left off and catapulted forward through the decades. They clocked in at 22nd and 34th, respectively, on the Ad Meter. Solid, but unspectacular.

"I still say Super Bowl fans want their Clydesdales acting like people, not pulling a damn beer wagon," writes Ad Age's Ken Wheaton. "But I guess Budweiser is trying to undo years of goofy branding and latch on to a more grown-up image."

There was also a 30-second spot that ran just before halftime called, appropriately enough, "Welcome to Halftime," done in partnership with smartphone music app Shazam and starring the band LMFAO. The ad was funny, but it seemed like the interactive technology was more the point.

Then came Platinum — or, more accurately: first came Platinum. The new beer — which hit shelves last week, received two 30-second spots early in the game, prime time for advertisers. The ads themselves were rather generic - both placed in the bottom five on USA Today's Ad Meter — but they likely weren't designed to elicit laughs or wows, so much as introduce a new product to hundreds of millions of viewers. And in that regard they were perfectly functional. Expect to see more like them.

In all, the effort — which at an estimated $3.5 million per 30 seconds likely cost A-B north of $30 million just for air time — didn't seem to make a huge splash. The package received a C from the Northwestern Kellogg School of Management and didn't get much of the ad-of-the-night kind of buzz being showered on M&Ms, Chrysler and Volkswagen. But it also surely didn't get the groans of GoDaddy.

Ironically, what may have been A-B's best ad of the night didn't actually air in the U.S.

"Flash Fans" was a Budweiser spot made for the Canadian broadcast of the game. It's a 2-minute mini-movie about a pair of Ontario beer league rec hockey teams who are surprised and thrilled when hundreds of fans show up for a game, cheering like the Stanley Cup is on the line. Fast Company called it the second-best ad they saw all night (after Clint Eastwood's Chrysler halftime speech), and your former-hockey-playing blogger here is inclined to agree.

It'll put a smile on the face of any sports fan. Check it out.