Budweiser turns to Twitter for Clydesdale debut

2013-01-28T12:00:00Z 2015-04-25T17:14:07Z Budweiser turns to Twitter for Clydesdale debutBy Lisa Brown lbrown@post-dispatch.com 314-340-8127 stltoday.com

Anheuser-Busch's flagship beer brand, Budweiser, turned to social media to introduce a new member of the Clydesdale family. 

The baby Clydesdale was born Jan. 16, weighing in at 150 pounds.   

On Twitter, @Budweiser posted a photo of the Clydesdale Sunday night, marking the brand's first Tweet: "This year's #SuperBowl star? Our new #Clydesdales foal — and we need help to name it." The brand asked its Twitter followers to tweet ideas for a name for the new Clydesdale using the hashtag #Clydesdales

Less than 24 hours later, Twitter suggestions for the new Clydesdale include Little Hops, Roo and Henry. The company also is seeking name suggestions on the brand's Facebook page. 

More than 30 Clydesdales will be born this year at A-B's Warm Springs Ranch in Boonville, A-B said. 

Several Clydesdales, including the new foal, will appear in a new 60-second A-B ad running during the Super Bowl on Feb. 3. The "Brotherhood" ad, which was shot in part at Warm Springs, focuses on the bond between a young Clydesdale and its trainer, A-B said.  

This year marks the 80th anniversary of the Clydesdales' association with A-B. 

“The symbol has become synonymous with Budweiser — the quality that goes into the beer, as well as the time, energy and passion we put into taking care of the horses,” Jeff Knapper, general manager of Clydesdale operations, said in a statement.

Perhaps one of the biggest surprises is that Budweiser, one of the world's most recognizable brands, didn't previously have a Twitter presence. A-B said it waited to roll out the @Budweiser Twitter account until the social media platform introduced age verification that allows the company to restrict its tweets to those who are 21 and older.

Lisa Brown is a business reporter at the Post-Dispatch. Follow her on Twitter @LisaBrownSTL and the Business section @postdispatchbiz.

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