Kurt Greenbaum: Now, on to your second question, Philip:

"Also: Interactivity with readers seems the way forward with newspapers sites - in-house blogs with comments and the fourms and the like, and the Technorati tracking the P-D employs with AP stories. Do you expect to widen Technorati use to include stories original to the P-D? Also, what are the chances of STLtoday involving itself with local community blogs as is done at the Oklahoman website?"

We haven't given any thought just yet to a relationship with Technorati, but you're right, interactivity is a huge initiative for all of us who work online right now. Let's face it, readers basically demand it, and it's in our interest to work with that need. I think our site can (and will) work on developing hooks with social networking sites such as digg or Newsvine so that readers can share stories in those venues as well.

Mike Leonard: The pop up Hummer ads have got to go.

Kurt Greenbaum: Well, I hear you loud and clear. See my earlier response to this question for more details.

Kurt Greenbaum: Well, that should wrap it up for the hour. Thanks to those of you who took the time to visit. I've enjoyed the chance to respond. And please take a look at our site for announcements about new discussions. Meanwhile, you can find me at kgreenbaum@post-dispatch.com or under the "contact us" links at the bottom of the page.