The new game in downtown St. Louis: How many executive directors can the Laclede’s Landing Neighborhood Association have in one year?
Right now, it stands at "Three."
Jill Beaverson promised to say "farewell to the past" and take the association in a "different direction" when she was hired May 15 to replace Emily Kochan, who resigned in March.
But in a month, Beaverson was the one saying farewell.
"It was a mutual thing," association board president Ryan Loeffler said of Beaverson's resignation. "She is a very nice lady and it just didn't work out. I think it was a bigger job than she expected."
So on June 17, Laura Tobey took over the reins. Tobey comes from the Bi-State Development Agency, where she was a travel-tourism executive for 12 years.
"Laura is a veteran and a multi-tasker," Loeffler said, "so we've got the right person."
The association is the event planning and promotional office for the entertainment district. Its best-known event is the annual "Big Muddy Blues Festival."