Laclede's Landing group gets 3rd director in 4 months

2014-07-21T15:30:00Z 2014-07-22T13:01:03Z Laclede's Landing group gets 3rd director in 4 monthsBy Joe Holleman jholleman@post-dispatch.com 314-340-8254 stltoday.com

The new game in downtown St. Louis: How many executive directors can the Laclede’s Landing Neighborhood Association have in one year?

Right now, it stands at "Three."

Jill Beaverson promised to say "farewell to the past" and take the association in a "different direction" when she was hired May 15 to replace Emily Kochan, who resigned in March.

But in a month, Beaverson was the one saying farewell.

"It was a mutual thing," association board president Ryan Loeffler said of Beaverson's resignation. "She is a very nice lady and it just didn't work out. I think it was a bigger job than she expected."

So on June 17, Laura Tobey took over the reins. Tobey comes from the Bi-State Development Agency, where she was a travel-tourism executive for 12 years.

"Laura is a veteran and a multi-tasker," Loeffler said, "so we've got the right person."

The association is the event planning and promotional office for the entertainment district. Its best-known event is the annual "Big Muddy Blues Festival."

"Joe's St. Louis" appears online Monday-Friday and in print on Saturday. Holleman's "Life Sherpa" column appears in the Everyday section of the Sunday newspaper. On Mondays, he is a guest at 11:25 a.m. on KTRS-AM "The Big 550." You also can follow him on Facebook and Twitter.

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