I have a confession: I'm a Target addict. In fact, I am almost as addicted to Target as I am to Trader Joe's.

Other shopping addicts understand. I might not really need anything at Target, but I find reasons to go at least once a week, maybe twice.

On a recent visit to the Kirkwood store, I wandered into the wine aisle. That location has been selling wine for less than a year, so I was curious about the inventory mix. The 2007 Francis Coppola Diamond Collection Tempranillo, selling for $11.99, immediately caught my eye. I think of Coppola's Diamond Collection as California wines, and Tempranillo is a grape that's primarily found in Spain.

I wondered if the winery was growing Tempranillo domestically, but the back label says the wine is a product of the Navarra region of Spain. I contacted the winery, and a Coppola spokeswoman told me that this was the first Diamond Label wine to be made from grapes grown outside California.

The Diamond Collection began in 1997 with the goal of making affordable wines of character and complexity. Although the collection was designed to showcase only California wines, the winery said it could not find domestically grown Tempranillo to meet its quality standards.

So it turned to Navarra, located east of the Basque country in northern Spain. Historically, Navarra has been known for its delicious rosados (rosés), but red wine now makes up more than half of its production. While its reputation for reds has always been overshadowed by neighboring Rioja, one of Spain's most important wine-growing regions, Navarra is becoming better known in the United States due to an influx of inexpensive but well-made wines.

The Coppola is a flavorful, light- to medium-bodied Tempranillo. It tastes of ripe berries, plums and spice, and it has a bit of an interesting edge. The finish is nice and smooth, but I would have liked it to have lasted longer.

I compared it with another Navarra wine I found at Target, the 2007 Red Guitar by Bodegas ADA, a blend of 55 percent Tempranillo and 45 percent Garnacha priced at $10.99. Although the two wines were similar in color and aroma, the Red Guitar was more full-bodied and was richer and fruitier with a long, soft finish. The Coppola is drier and more restrained.

I liked both wines, but I preferred the Red Guitar, which I found easier to drink. However, a friend preferred the Coppola, saying he found it more elegant with more finesse.

But, as they say, that's why there's chocolate and vanilla. Both of these wines would pair with beef, lamb and paella, as well as the delicious Navarran Roncal and Idiazabal cheeses.