HAIR TODAY: After 43 years of hair bending at 312 North Euclid Avenue in the fashionable Central West End, Coiffures by Shawn is moving.

But the stylish doyennes and neighborhood regulars who frequent the salon -- such as RAC topper Jill McGuire; Alderman Lyda Krewson; Gateway Mall project head Patricia Roland-Hamilton; and former St. Louis city judge, Debra Carnahan -- need not worry. It's only moving up a flight of stairs to make way for the Sub Zero Vodka Bar's expansion into the salon's current floor-level space.

Owner and chief hair bender, Gregory Smith, will continue to cut and color, poof and primp, in the new space. He also plans to continue selling lines of beauty products, including Moroccan Oil, DevaCurl, Redken, Matrix Biolage and Pureology.

If, like me, you're wondering why the shop is called Coiffures by Shawn when it's owned by Smith, the answer is that he bought it in 1993 from the late Shawn Salih and his wife, Sylvia.

Smith says his shop is the oldest continuously operating retail business in the CWE.