People who head in to a Target store may come across some mothers nursing their babies.

That's because when a Texas woman was shopping at a Target store with her 5-month-old son, he woke up hungry. Michelle Hickman had a full cart so she went to what she called a remote area of the store to nurse him, Time magazine reports

But several employees asked her to go to a dressing room to feed her baby, and one apparently intimated she could be cited for indecent exposure. There were no reports of customer complaints -- just employees.

As word of Hickman's encounter with the store spread, nursing mothers across the country began organizing today's "nurse-in" at Target.

As the magazine reports:

The next morning, Hickman called Target’s corporate headquarters and says she was told by guest relations “just because it’s a woman’s legal right to nurse a baby in public doesn’t mean she should walk around the store flaunting it.” Outraged, Hickman vented to a group of fellow moms, one of whom suggested staging a nurse-in. “Word spread,” says Hickman, a mother of four, “kind of like a marathon race with a baton. I complained, then someone else complained, then someone else complained.”

So, that explains what might be happening at Target stores today at 10 o'clock local time in at least 35 states.

There are all sorts of scientific studies that make clear: Breast-feeding is the healthiest option for babies. Yet many new mothers leaving the hospital are given coupons and free cans of baby formula. America has a complicated relationship with breasts.

Are you offended when you see a mother nursing her baby in public? Or do you consider it no big deal? Did the Target employees respond badly to the nursing mother in Texas? Whose comfort were they worried about -- theirs, the mother's, or the baby's?

And if you are a mom, did you nurse your children? Depending on when your children were young, how discreet or open did you feel you had to be?