A funky new radio ad by William Lacy Clay uses a hip-hop campaign theme song with a dash of Olympic legend Jackie Joyner-Kersee.
The musical beat is titled "Backbone Beat." The song tells voters: "Lacy Clay takes a stand, he’s the man, our congressman."
It continues: "Spread the word today, find a way, stands for the people each day, battles for us, better than Russ!”
Clay is locked in a tight primary battle with U.S. Rep. Russ Carnahan. The two were thrown together in the 1st Congressional District after Missouri lost a seat after the recent U.S. Census. The primary is next Tuesday, August 7.
Olympic icon Jackie Joyner-Kersee's voice is mixed into the hip-hop ad saying "vote Clay" and "mark it down, the 7th." It also features Clay's father, Bill Clay, who has represented the district for many years.