ST. LOUIS • Playing off a popular ad campaign used by Rep. William Lacy Clay, Lewis Reed has released a new negative radio ad against opponent Mayor Francis Slay titled: "What! Come on Slay."
The ad, apparently in response to a Slay ad slamming Reed for taking campaign contributions from a former Metro East strip club owner and convicted felon, alleges Slay used taxpayer resources for political gain. As a women narrator makes various statements, a man yells "what!" in the background.
"Slay gave over $10 million dollars a year in no-bid contracts to his campaign contributors," the narrator says. "What!" a man responds.
(Slay has denied the allegation, saying Reed has a fundamental misunderstanding how the city contracting process works.)
The ad goes on to discuss crime and finishes with the man saying "What! Come on...Slay."
Clay, who has endorsed Slay, used a similar campaign media approach in last year's First Congressional Democratic primary against Russ Carnahan.
Reed said in a statement: "Because Slay went negative first, we have no other choice but to respond. We would rather talk about the skyrocketing crime numbers, two police officers getting shot, another dead man in College Hill. The real issues facing our community."
Richard Callow, Slay's campaign manager, responded to the ad by saying: "The ad combines audacious inaccuracy with the charm of low production values. I hope it plays everywhere."