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03.09.2009 12:31 PM
Tyrone from the Backyardigans Live at Alton Square Mall

Alton, Illinois... Nickelodeon, the number one entertainment brand for kids, Alton Square and Junior Leagues' Kid's in the Kitchen invites kids to meet Tyrone, star of Nickelodeon's popular animated series The Backyardigans, on March 28 at Alton Square Mall. The Nickelodeon costumed character will be in JCPenney court for twenty-minute intervals from 11:00am to 2:00pm.  Customers are invited to bring their cameras to take pictures with Tyrone.  The first 200 visitors receive a gift bag filled with goodies and valuable coupons from Alton Square Mall stores.

In addition, the Alton Junior League will provide various activities accompanied with a healthy snack.

Also, Alton Square Mall and The Telegraph are hosting an exciting Tyrone Coloring Contest. The contest will begin March 6 and will run through March 28.  The coloring contest forms will run in The Telegraph beginning March 6.  Contest forms are also available at the Alton Square Mall Customer Service Center.  All entries will hang at the main entrance across from the US Post Office and judging will take place through March 28.  The top winners from three age categories will receive a Tyrone gift package.

 "The children get so excited when they see their favorite TV character in person.  Each child's reaction is so different but all so wonderful to see," said Alton Square Mall's Marketing Coordinator, Sarah Bolyard. 

The top-rated half-hour animated series airs regularly Monday through Friday on Nick Jr. at 10:30 a.m. (ET/PT).  Each half-hour episode of The Backyardigans features a unique music/dance genre with four original songs, along with real choreographed movements recreated in animation. 

On The Backyardigans, the five high-spirited neighbors meet in their adjoining backyards and use their imaginations to transform themselves into different locations for epic adventures. The Backyardigans are: Pablo, an energetic, enthusiastic and excitable penguin; Pablo's best friend Tyrone, an easy-going, confident young moose; Uniqua, a one-of-a-kind character with an adventurous nature; Tasha, a deceptively sweet and girlish hippo; and Austin, a resourceful and shy kangaroo.

Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9 a.m. - 2:00 p.m. (ET/PT).  Completely dedicated to preschoolers ages 2-5, Nick Jr.'s Emmy, Peabody and Parents' Choice Award-winning programs are curriculum based, fun and commercial free.  At Nick Jr., kids play to learn with innovative, original shows created just for them.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one-rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

Alton Square Mall opened in 1978, is a two-level, 635,000 square foot enclosed regional mall located in Alton, Illinois.  Three traditional department stores, Macy's, JCPenney and Sears anchor Alton Square Mall, which also includes over 60 specialty shops and restaurants.  Alton Square Mall occupies a highly visible site at the intersection of Homer Adams Parkway (State Highway 3) and Alton Square Mall Drive. It serves a primary population of over 156,700.  To learn more, visit http://www.shopaltonsquare.com/.

Coyote Management, L.P. specializes in the acquisition, management and value enhancement of dominant regional shopping malls in secondary U.S. markets. Coyote's corporate offices are located at 16475 Dallas Parkway, Suite 250, Addison, Texas 75001.  The principals of Coyote Management, L.P. are Michael E. Rulli, Chairman and CEO; John N. Desco, Senior Vice President, Asset Management and Steven W. Partridge, CFO. Visit http://www.coyotemanagement.com/.

 

 

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