St. Louis, MO – July 24, 2009 – Mercury Multimedia, Inc., a film and video production company and public relations agency focused on business results, today announced they are a recipient of three Telly Awards.

The Telly Awards recognize outstanding video and film productions as well as cable television programs and commercials. This year marked the Telly Awards 30th Anniversary.  

"We're thrilled to win three additional Telly Awards that recognize our work and the level of creativity we bring to our projects," said Chris Lawing, Director and President of Mercury Multimeda. "These awards highlight our capabilities to create entertaining and informative cinematic content with a clear message and emotive visuals for our customers and their brands.”

Mercury took home a Classic Gold Telly for music video Movie of Your Life. This new Classic Telly is a special category that honors exceptional work that has been produced in the last 30 years. Mercury will receive a Classic Gold Telly Award and certificate that is only available during this anniversary year.

Movie of Your Life takes viewers on a musical journey with Day starring as the pianist at an old movie theater who sings his heart out to a moviegoer who catches his eye.  Together, the romantic duo play out scenes of some of the most beloved films of all time, including Citizen Kane, Casablanca, War of the Worlds and Singin’ in the Rain.

Laden with visual effects Mercury was tasked to recreate these famous movie scenes from scratch, through the reconstruction of movie sets, use of CGI, matte paintings and green screen shooting. Chris Lawing directed the video from beginning to end- introducing concepts, selecting Hollywood films and storyboards, directing talent, and supervising the production crew (30 people) and VFX artists (over 25 people) to ensure the concept came to life as envisioned.

Movie of Your Life special effects were recognized with two previous Telly Awards. In addition, this project received multiple DV Awards, an international competition celebrating outstanding creative and technical achievements in the emerging world of digital video production. Chris Lawing walked away with Most Creative Film Award and Best Visual Effects Award at the 2008 St. Louis Filmmakers Showcase for directing Movie of Your Life.

After seeing Mercury’s own demo reel, McGowan Crain, a St. Louis-based advertising and marketing agency, hired Mercury’s production team to create a new video demo for their agency to use as part of a new business pitch.  With McGowan Crain’s creative direction and Mercury’s execution of a compelling visual thread, the “Simple. Smart. Strategic. McGowan Crain Experience” demo was recognized with a Silver Telly.  “Simple. Smart. Strategic” has also won a Videographer Award.

“We came to Mercury with several concepts on how to use video to define our breadth of work, and they brought our ideas to life on the big screen,” said Ben Crain, Principal at McGowan Crain.  “We have been able to leverage this demo in several capacities and were able to secure several new business projects as a direct result.”

Mercury also took home a Bronze Telly for the company’s work on a marketing video for St. Louis-based Midwest Employers Casualty Company (MECC). Mercury conducted 26 one-on-one interviews of employees and customers, shot and gathered footage of MECC and customer work environments, and created motion graphics for a modern, professional final video. Within weeks of the video's completion, MECC secured two new customers exclusively due to the video, which was sent out as a direct mail DVD. One cold prospect received the DVD and immediately contacted their broker to request a quote from MECC to become a customer. The video remains the most-watched asset on MECC's web site.  Mercury has also taken home a MarCom Award for the MECC marketing video.

“Choosing Mercury Multimedia to work with us on our first major marketing project was one of the best decisions we've ever made,” said Renée A. Lunceford, Director of Marketing, MECC. “They really understood how to communicate our brand using video, and we’re now firm believers in using video marketing to further our efforts in building awareness in the Workers’ Compensation insurance industry and to assist with sales/marketing efforts.  We’re allocating additional marketing budget for videos, as this video ranks as one of our best marketing projects yet.”

These and other award-winning videos can be viewed on Mercury’s web site at www.mercury-inc.com.

This year marked the 30th for the Telly Awards, and winners were selected from more than 13,000 entries from all 50 states and countries around the world.

About Mercury Multimedia, Inc.
Mercury Multimedia is an idea powerhouse that uses film, video and interactive media to take concepts from script to sale. The company’s creative team builds buzz and generates business results by merging the power of filmmaking with a resolute focus on strategic communications. Mercury has decades of experience producing commercials, television content, and marketing videos on the big screen, the boob tube and the Internet. Satisfied clients include Adobe, Bell-Carter Foods, EarthLink, eBay, HOK and SRI International.

Mercury Multimedia also creates a variety of public relations campaigns to propel companies into the spotlight, from product buzz building to broadcast media packages, from print to online placements. Mercury has created messages, crafted stories and obtained placements in hundreds of media outlets for dozens of companies. With a successful client track record in the fields of technology, consumer entertainment, business, non-profit and government relations, Mercury’s team members offer a diverse communications background.