AT&T UNVEILS NEW WIRELESS STORE IN ST. PETERS
New Store Offers a New, More Hands-On Way to Experience and Shop
for Communications and Entertainment Services
ST. PETERS, Mo., September 23, 2009 - AT&T* today announced the grand opening of a retail store in St. Peters. The store, which is more than 3,220 square feet, is located at 6291 Mid Rivers Mall Drive. The store is designed to provide consumer and small business customers with a more interactive and informative hands-on experience when shopping for wireless, broadband, video and entertainment services.
The store features an intuitive organization of products and services. In addition, all wireless devices are showcased on power-enabled displays that will make it easy for customers to experience interactive applications, like social networking and personal navigation or to compare and contrast features like touch screens versus full Qwerty keyboards.
"We are focused on making our customers' in-store experience exceptional, and that begins with a convenient store location, simplistic layout and knowledgeable staff," said Nancy Garvey, vice president and general manager, AT&T Mobility and Consumer Markets in the Greater Midwest. "Customers also will be able to shop for all AT&T services, including home services like AT&T High Speed Internet and AT&T Advanced TV products."
One of the new store features is the Guided Selling Kiosk. The kiosk includes a rate plan recommendation tool that customers can use independently or with the assistance of an AT&T representative. The tool walks customers through a few simple questions and, based on their responses, will highlight the most appropriate rate plan. In addition to
wireless phone plans, the kiosk also provides information on GoPhone®, wireless data access for laptops and smartphone data plans. New device filters allow customers to sort and compare devices and select the best device to fit their needs.
In addition to the new store, AT&T is also investing in the local network. AT&T recently added a new cell site in the St. Charles area, which will improve voice and data services along Interstate 370 and the surrounding commercial and residential areas.
State Senator Tom Dempsey called the expanded AT&T store a welcome addition to the community. "Missouri benefits from policies that encourage investment and customer choice in the marketplace," said state Sen. Dempsey. "AT&T's investment in opening a new wireless store builds our reputation as a strong state for business and encourages our existing base to expand their operations here."
The store offers a comprehensive portfolio of advanced wireless products and services, all of which customers can experience throughout the store. These include:
- AT&T @ Home. Customers can browse the Internet and customize homepage portals. Additionally, customers can see demonstrations of AT&T Advanced TV on two 52" High Definition plasma televisions.
- Smartphones & Messaging. The latest e-mail and quick messaging devices all under one roof. These socially supercharged smartphones are ideal devices for active consumers who like to stay connected whether using IM, text or email, sending multimedia messages, AT&T Video Share, or updating and connecting via their favorite social networks.
- What's Hot. Customers can review the latest and greatest 3G wireless devices that allow users to download music, stream video and surf the Web.
- Laptop Solutions. Mobile broadband-enabled netbooks. The brand new netbooks feature 10-inch screens, weigh less than 3 pounds and are ultra portable and operate on the nation's fastest 3G network.
- Blackberry and More. Geared toward road warriors and small business owners, customers can test wireless phones, BlackBerry® devices, smartphones, GPS, and Bluetooth® accessories using e-mail and Microsoft Corp. applications.
- Basics and GoPhone. For the avid texter, customers can browse the latest Quick Messaging Devices offered from AT&T while checking out GoPhone®, our popular prepaid service, and an assortment of wireless handsets.
- AT&T ConnecTech®. Includes nationwide next day in-home service and 24/7 remote support for netbook installation and setup, laptop performance optimization and diagnosis, peripheral device and wireless network installation, and/or a home network security audit. AT&T ConnecTech services are available for in-store purchase.
AT&T offers simple, competitively priced plans and a next-generation wireless network that provides the latest technology, including phones with greater functionality, a wide range of useful features, superior sound quality and high speed data connectivity.
The new location in St. Peters store is open Monday thru Friday 9 a.m. to 8 p.m., Saturday from 9 a.m. to 6 p.m. and Sunday from 12 p.m. to 5 p.m. For more information, visit http://www.att.com/.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.
© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Geographic and service restrictions apply to AT&T U-verse. Call or go to www.uverse.att.com to see if you qualify. Customizing options require AT&T U-verse High Speed Internet Service. Wireless remote access requires WAP 2.0-compliant cell phone or other handheld device. Full Total Home DVR functionality requires a receiver for each additional TV at $5 per month each.
AT&T U-verse services are provided by AT&T local telephone companies.
AT&T received the highest numerical score among television service providers in the South region in the proprietary J.D. Power and Associates 2008 Residential Television Service Satisfaction StudySM. Study based on 18,938 total responses from measuring 13 providers in the South region (AL, AR, FL, GA, KS, KY, LA, MO, MS, OK, NC, SC, TN, TX) and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in July 2008. Your experiences may vary. Visit jdpower.com.
For more information, contact:
Marisa Giller
Office: 314-982-8761
Mobile: 314-630-4123
E-mail: mgiller@attnews.us
