ST. LOUIS - October 14, 2009 – Film That House is St. Louis’s first real estate video tour company; producing, filming and distributing full motion - high definition video tours of real estate properties for sale. When Film That House owner and videographer Darin Wood, returned to his hometown of St. Louis from Hollywood, California; where he was marketing director for a high profile real estate company in the Hollywood Hills, he quickly realized that the metro area was lacking in online marketing resources available to St. Louis REALTORS® and home sellers.
The National Association of REALTORS© reported that 87% of home buyers started their search on the internet in 2008. That number is climbing even higher for 2009. The fact is, people are getting their first and sometimes last impressions of homes, online.
Now, with the arrival of video on the internet, marketing has changed forever. Sites like YouTube were an instant phenomenon exceeding all expectations. Utilizing video sharing websites and the MLS, Film That House’s full motion HD video tours are able to showcase the home in a way that truly does justice to the features and individuality of the property. “These are nothing like those 360º virtual tours that spin around in a circle or the basic photo slideshows that claim to be ‘video’ or ‘virtual’ but simply show you the same 12 photos you just clicked on, only now they are moving to background music. We create dynamic, sales-driven high definition video tours by using wide-angle lenses, operating professional fluid-head tripods and the use of a Steadicam© for that smooth ‘flying camera’ effect like you see on TV. We move through each room, giving the viewer and potential home buyer a real sense of the layout and uniqueness of the property,” explains Wood.
Once the HD video tour has been filmed and edited, the exposure begins. Wood is a strong believer in the power of the internet. “We distribute each video tour to over a dozen online video hosting websites as well as the agent or real estate company’s website and most importantly, the MLS. The great thing about our MLS here in St. Louis, (MARIS) is that not only does it have a ‘virtual media’ link on all listings, it now includes that ‘virtual media’ link in the emails agents automatically send to their clients. Meaning, if I’m an agent working with a buyer, I will run a property search in the MLS. When the MLS finds property matches, it [MARIS] can automatically send the buyer daily emails, including all the property info, our photos AND a link to our video tour. Buyers are wowed by this every time.”
Agents and Brokers alike should also take note of the value of video tours as a listing tool. By providing your clients with effective, broadcast quality video tours, you're not only offering them a unique, cutting edge, technology-driven marketing plan; you are simultaneously providing yourself with an unequaled listing tool that is proven every day by the ever climbing number of tech-savvy buyers looking on the internet for their future home. “There is no company like us in St. Louis and very few in the entire country producing video tours of our caliber,” says Wood. “Along with the HD tour, we also provide the listing agent with a ‘branded’ web page including their logo or photo, contact information, company information, online photo gallery and of course, the video tour. In addition, we create a ‘branded’ video tour for sites like Yahoo! Video, Veoh and YouTube with the agent’s website at the bottom of the screen during the tour. Then, we take it a step further and provide the agent with 2 DVD’s of each tour customized with their contact info so their seller can have the memory of their home forever preserved in high definition video.”
To learn more about Film That House and view a sample video tour visit: www.FilmThatHouse.com
Company Phone Number: (314) 825-0047
Email: info@filmthathouse.com
