Southeastern Conference officials reportedly are discussing the formation of a conference-wide network. Given the success of the Big Ten Network, it was only a matter of time.
The Big Ten has been able to maintain its revenue sharing lead over other conferences largely due to the success of its venture, and the 5-year-old, all-sports outlet continues to thrive.
The network generated $242 million in revenue for 2011, according to SNL Kagan, which does analysis on the media and communcations industry.
Revenue has grown every year since the network launched in 2007. Since its first full year in '08, revenue has jumped 46 percent.
Meanwhile, expenses grew at a slightly slower rate, allowing the Big Ten Network to generate another hefty profit of $79.2 million.
The SEC is said to be targeting a start-up for the 2014 football season, according to the Sports Business Journal. An update on the topic could come next week at the SEC's spring meetings in Destin, Fla. The Pac-12 will launch a network, of which it has full ownership, this fall.
The BTN's success has helped feed the coffers at Big Ten schools, which will receive a share of about $7.2 million each this year. That would bring the five-year total per school to slightly more than $34 million, according to figures from the Illinois athletic department.
Net advertising revenue also increased last year to $30.1 million, a 23 percent increase over 2010.