When I first saw the video of Jeff Fisher walking across the Miami Dolphins practice field and hopping into owner Stephen Ross' fancy private helicopter on Tuesday, I have to admit a rather unusual thought crossed my mind:
"I wonder if Stan Kroenke has a magic carpet?"
Or maybe a unicorn.
In other words, whatever over-the-top display of wretched excess is needed to trump the flashy sales pitch that went on in Florida as the Dolphins began the pursuit of the NFL's newest "it" head coaching candidate, let's hope Rams owner Kroenke has already signed off on it.
It's fairly obvious that Fisher, the former Tennessee Titans coach, is at the top of everyone's list. The deep-pockets Miami owner clearly wants him. Rumors in Indianapolis say Colts owner Jim Irsay may have already sent back-channel flirtations toward Fisher. Looks like Tampa, Kansas City and Jacksonville will join the chase, too.
And several league sources say Fisher is expected to be courted hard by Kevin Demoff, the Rams' executive vice president of football operations, too. On Monday, Kroenke laid out his plans for how he believes his organization can return to success. On Tuesday we got a very good idea of who he'd like to be in charge of the turnaround.
Fisher is expected to meet with team officials by the end of the week to discuss the vacancy left when Kroenke fired head coach Steve Spagnuolo on Monday. This is a very big deal for Kroenke, the most significant move of his 17-month-old stint as majority owner.
It's not the first big move of his regime, because we saw last winter that he wasn't afraid to open up his checkbook and win a bidding war to land offensive coordinator Josh McDaniels. It's not even the second big move, because we saw that with Monday's house cleaning of Spagnuolo and general manager Billy Devaney.
But it will be the move that defines his image as the new owner of the Rams.
This is going to be a fascinating process that will show us a lot about how the Kroenke Plan is going to work. Demoff has to already have a pretty good idea of what it will take to deliver Fisher to St. Louis. Despite his efforts to pooh-pooh his family connection to the coach (dad Marvin represents Fisher), it's crazy to think that doesn't enhance the Rams' position in this negotiation to some modest degree.
But here's what will ultimately close the deal for Fisher and the Rams.
Sell him on the Rams.
How crazy does that sound, huh?
If Fisher isn't simply looking for a bank-breaking deal and is sincerely itching to get back into the coaching business and truly wants to land in the best possible place to be successful long term, Rams Park is the place to be.
If you've been paying attention, we've already heard some of the sales pitch. The Rams have a young franchise-quality quarterback already in place in Sam Bradford. They already have a beast of a Pro Bowl caliber (maybe future Hall of Fame caliber) running back in Steven Jackson. They have three impressive young talents on the defensive side of the ball in Chris Long, James Laurinaitis and Robert Quinn.
The Rams also have the No.2 overall pick in the NFL draft. With no fewer than five or six teams salivating at the possibility of drafting a franchise-quality QB, the Rams have one of the biggest values in ages with that second pick. They can't lose with this one, because they can either trade it for multiple picks or simply sit tight and use it on Oklahoma State's game-breaking wide receiver Justin Blackmon.
And oh yes, did we mention that the Rams have lots of cap space?
When you are coming off a 2-14 season and have a team that's won 10 games in three years, let's face it, there aren't a lot of players whose contracts you want to keep. So Fisher and whoever is hired to be his partner in the front office can come in here and clean house with a fire hose. According to league sources, over the next two seasons, the Rams will be as flush as any team in the NFL regarding cap space because they don't have a lot of existing contracts that would force them to take a severe cap hit if they cut veterans loose. That means after a little house cleaning, the Rams can be major players in the free agent market and fill up even more of the large talent gaps in this roster.
The next Rams head coach ought to look at this job and see a great situation. After years of failure in St. Louis, Rams loyalists will not be expecting Fisher to walk in here and walk on water immediately.
Here, our bar of football expectations has fallen a bit low since the Greatest Show on Turf left town.
For the time being, just give us hope.
Pul-eeeeze.
Hope sells in St. Louis a lot easier than in such impatient, spoiled-by-success marketplaces as Miami or Indianapolis, where immediate turnarounds are mandatory job requirements.
Add to this already perfect situation a working climate where the owner is not going to be preening around in front of TV cameras after every game, pretending to be a general manager and basically getting in your way every minute of every day.
Kroenke is the sort of pro sports owner that every head coach ought to dream of. No tantrums. Deep pockets. He's an extremely wealthy businessman who loves owning pro sports franchises and seems to know how to get the people he hires to win games for him. The way he built winners in the NBA and NHL is the way he hopes to build one at Rams Park: give his coach and GM whatever they say they need, then get out of the way and let them go to work.
And who knows, Jeff, maybe he'll even buy you a unicorn or two if that's what it takes.

