Monday was supposed to be the deadline for Rams PSL holders to renew their season tickets. But in this lockout-marred NFL offseason, the Rams have decided to extend that deadline to June 1.
"We heard from a number of fans who were worried about what would happen if they didn't pay by the deadline," said Kevin Demoff, the Rams' executive vice president for football operations. "We thought the most pragmatic thing was to push it back until June 1 — give the situation another 30 days to see if it could provide some clarity."
And if there's still no "clarity" by June 1?
"We will go into a mode where we will take credit card information from fans and process their payment as soon as there's a resolution," Demoff said.
More precisely, if fans make a 10 percent deposit on the value of their season tickets between now and June 1, they won't be charged the full value of those tickets until there is some clarity to the lockout situation — even if that "clarity" comes after June 1.
"Our goal was to be responsive to fans and make sure that we were as flexible as we could be," Demoff said. "We've been considering for the past few weeks what to do."
Demoff said the Rams were hoping for a resolution to the lockout situation last week before announcing the revised season-ticket renewal plan. But that didn't happen. U.S. District Judge Susan Richard Nelson's decision to end the lockout was followed by a set of appeals by the National Football League arguing that the lockout should remain in place while the appeals process plays out.
The 8th Circuit Court of Appeals issued a temporary stay last week. The court is now considering a permanent stay that would keep lockout conditions intact while the 8th Circuit decides whether the lockout is legal.
Many Rams season ticket holders told the Post-Dispatch in recent weeks that they will not renew their tickets until they know for sure that the 2011 season will be played.
Even so, Demoff said, "To date (renewals) have been stronger than they've been in many recent years. But we want to be responsive to the other segment that maybe has concerns and hasn't renewed because of that."