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2010 Toyota Tundra: Pickup adds two options packages
 Toyota’s hard-working Tundra pickup gets a new standard V8 that offers a combination of power and efficiency. SPECIAL TO THE POST-DISPATCH
The Toyota Tundra – already among the most refined and tough pickup trucks on the market – gets even better with a new V8 engine and premium features on the 2010 model. Two new packages are available, including the debut of an all-new Tundra Platinum Package and the Tundra Work Truck. Value is enhanced on all 2010 models with the addition of standard and optional exterior, mechanical, safety and convenience feature upgrades. Tundra pricing starts at $23,155. The new 4.6-liter V8 engine is available on all 2010 Tundra models. With 310 horsepower, 327 lb-ft. of torque and internal preliminary fuel efficiency estimates of 15 mpg city and 20 mpg on the highway, the new engine delivers the best combination of power and fuel economy among any standard V8 in the full-size pickup segment. Like Tundra’s optional 5.7-liter V8 engine, the new 4.6-liter V8 is mated with a six-speed automatic transmission. PLATINUM PACKAGE For Tundra buyers looking for a higher level of refinement and additional convenience features, the 2010 Tundra offers a new Platinum Package that is available on 2010 Tundra CrewMax Limited models equipped with the 5.7-liter V8 and Flex Fuel powertrains. On the outside, the Platinum Package includes a new Limited grade billet-style grille with chrome bumpers, unique 20-inch alloy wheels and tires, daytime running lamps, door sill protectors with a Platinum logo, and Platinum badging. The Platinum Package is available in four exterior colors that include black, silver, slate, and salsa red. Inside, the top-of-the-line package adds an array of luxury comfort and convenience features including a power memory function on the driver’s seat, outside power mirrors and puddle lamps, and a tilt and telescopic steering wheel. Also included in the Platinum Package is a power tilt and slide moonroof, navigation system, ventilated seats with a unique perforated leather seating surface, wood trimmed shift knob and door switch plates, auto up/down driver and front passenger windows, chrome accented HVAC vents and controls, and headrests with an embroidered Platinum logo. WORK TRUCK With a focus on utility, the Tundra Work Truck Package is aimed at commercial truck buyers in industries such as farming, ranching and construction, or those who require a tough. no-frills truck with exceptional cargo and towing capacity. The new work truck is available on Tundra 4x2 and 4x4 Regular and four-door Double Cab models in standard and long bed configurations. It is available with a V6 or one of two V8 engines including Tundra’s powerful 381 horsepower 5.7-liter i-Force V8, with a towing capability of up to 10,800 pounds. Designed to deliver only the features commercial truck buyers need to get the job done, the Tundra Work Truck is offered at a reduced price. On the outside, the Tundra Work Truck includes black bumpers and grille surround, replacing chrome. Power mirrors are replaced by manual outside rearview mirrors. Inside, the truck comes with easily washable vinyl bench seats and rubber floors. To appeal to target buyers, several Tundra standard personal-use features have been replaced or removed. Tundra’s standard silver instrument panel and HVAC controls are replaced by basic black and include voltage, oil pressure and warning lamps in place of gauges. Lighting in the ignition key ring and the glove box are removed along with map and door courtesy lamps. The package also excludes cruise control and the remote keyless entry as standard features, although separate Work Truck packages are offered with these features. FRESH STYLE All 2010 Tundra models receive a freshened look with a redesigned front grille and taillamp design. The Tundra and SR5 grades receive similar grille designs, and the Limited grade is equipped with a unique billet-style grille. Additional standard equipment on all Tundra models include driver and front passenger knee airbags, height-adjustable headlamps, and a redesigned seven-pin towing hitch connector that sits above the hitch to help avoid damage during high departure angle driving.
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