Details for MUNY TRADE - Ad from 2019-06-09


Tomorrow begins today: The Muny
steps into its second century
Sponsored content by The Muny


here has been a scene change at
The Muny. In its 101st season, a
feat which itself deserves applause, The
Muny has embarked on an awe-inspiring
campaign which boasts industrydefining upgrades to its sprawling 11.5acre campus and promises impactful,
nuanced approaches to arts education
and access for the community it serves.
The Muny is not lightly stepping into
its second century. No, this is a fireworkfilled 42nd Street finale tap number into
the future like only The Muny could
pull off. When audiences return to one
of St. Louis’ favorite summer traditions,
the beginning of a new era awaits them.


The most apparent improvements
will be the vital rebuild of The Muny
stage. Originally constructed using
horse and mule teams, the iconic stage
was the first and only of its kind. This
new stage is as ambitious of an undertaking as its predecessor. Featuring
lighting equipment specially designed
for The Muny’s unique outdoor setting,
an astonishingly versatile stage deck,
turntable and seamless integration of
LED technology with traditional scenery, The Muny’s second century stage is
simply a marvel and truly “alone in its
Old stage right and stage left towers,
cobbled together over time in attempts
to support growing needs through the

past century, are now replaced with
new, majestic towers that not only support the light bridge, but that also house
control rooms and state-of-the-art
technology that promise an unmatchable theatre experience. Also found
within the towers are 24 new, massive
air blowers with 140 directional vents.
That, along with the new fans installed
in 2013, promises the breeziest summer
season yet!
All of that is just Phase 1. Subsequent
phases of construction, continuing over
the next several off-seasons, will total
$50 million in necessary improvements
campus-wide. But that’s not where the
transformation ends. “As we looked toward our second century, we wanted to
create a strategic plan that not only addressed our brick and mortar needs, but
one that ensured we were applying our
resources to have a meaningful impact
on the arts and arts educational landscape of this community,” said Muny
managing director Kwofe Coleman. As
a part of its Second Century Capital
Campaign, The Muny will make an
additional $50 million investment in its
endowment, which funds, among other
things, its financial accessibility and
vast education initiatives.


A key phrase in The Muny’s mission
statement reads “accessible to all” and
indeed, they answer that bell across all

Photos provided by The Muny

definitions. A host of services from listening devices and signed performances
to wheelchair attendants and more
remove physical barriers to access, as
well as The Muny’s free seat program.
Instituted since the theatre’s earliest
days, the unparalleled free seat program
ensures that everyone, regardless of economic status, can experience theatre the
way it was meant to be seen – beneath a
star-filled sky in Forest Park.
Coupled with their Community
Access Program, which continues to
expand yearly, The Muny has welcomed
over 10 million guests through its gates at
absolutely no charge. In fact, on a nightly basis, The Muny gives away more free
seats than can fit in an entire Broadway
theatre. The endowment investment
ensures that this promise of accessibility
will remain a key part of this theatre’s
identity for future generations.


The Muny recognizes that it is
imperative for young people in the community to have early, regular exposure
to the arts and the endless opportuni-

ties the craft provides. With that goal,
The Muny has embarked on a process
to evolve its education offerings into a
new, dynamic system: The Crawford
Taylor Education Initiative. This initiative identifies new areas of educational
need, develops programs within The
Muny’s purview which can directly
address those areas and ultimately initiates action plans to launch and sustain
these programs.
The first of its kind, The Muny
began as a civic idea that shared experiences bring us together, making
us a stronger community. Under the
stars since 1919, The Muny remains
inspired, transformed and united in this
great tradition. That idea of a shared,
singular experience has turned into an
enduring legacy, a family tradition and
is embedded in the fabric of St. Louis’
This content was produced by Brand Ave.
Studios in collaboration with The Muny. The
news and editorial departments of the St. Louis
Post-Dispatch had no role in its creation or
display. For more information about Brand Ave.
Studios, contact


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