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A-B acquiring Oregon brewer 10 Barrel Brewing Co.

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10 Barrel Brewing

When Anheuser-Busch InBev bought 10 Barrel Brewing last year, the deal triggered a social media backlash that included threats of a boycott and angry Facebook posts.


Anheuser-Busch is adding another craft brewery to its beer portfolio by acquiring 10 Barrel Brewing Co., a fast-growing brewery in the Pacific Northwest.

Based in Bend, Ore., 10 Barrel Brewing estimates it will sell 40,000 barrels of beer this year, with its Apocalypse India Pale Ale accounting for nearly half of its volume. Last year, 10 Barrel sold 23,500 barrels, according to the Brewers Association, an industry group.

Financial terms of the sale, which is set to close by the end of the year, were not disclosed.

St. Louis-based A-B, the U.S. subsidiary of Anheuser-Busch InBev, said the acquisition included 10 Barrel’s brewery in Bend, and brewpubs in Bend and Boise, Idaho. A third brewpub is slated to open in Portland early next year.

“The brewery is a major contender in the Northwest, an area with a large number of craft breweries,” Andy Goeler, CEO of A-B’s craft division, said in a statement. “We see tremendous value in the brewery’s unique offerings and differentiated style.”

10 Barrel Brewing’s co-founders announced the news on a video posted on the company’s website, A-B said 10 Barrel’s current management team would remain intact: co-founders and brothers Jeremy and Chris Cox and partner Garrett Wales.

10 Barrel, founded in 2006 as Wildfire Brewing, did not immediately respond to requests for comment. On Twitter Wednesday, the company posted the message: “Our focus is staying the same as always ... brewing cool beers and distributing them here in the Pacific Northwest.”

10 Barrel’s beers sold in Oregon, Washington and Idaho have surged in popularity in recent years. In Oregon alone last year, 10 Barrel nearly doubled its sales to 16,100 barrels from 8,647 barrels, according to industry publication Beer Marketer’s Insights, citing data from Chicago research firm IRI.

A-B is “buying one of the hottest up-and-comers in one of the epicenters of the craft movement,” Beer Marketer’s Insights said in a report on the sale Wednesday.

A-B has expanded its craft beer portfolio through acquisitions, including its 2011 purchase of Chicago’s Goose Island for $38.8 million. After buying Goose Island, A-B expanded sales nationwide and even internationally, with a distribution deal in the United Kingdom announced in July.

Earlier this year, A-B acquired Patchoque, N.Y.-based craft brewer Blue Point Brewing, which brewed about 60,000 barrels in 2013.

A-B also is a part-owner in Portland, Ore.-based Craft Brew Alliance, a holding company for Redhook Ale Brewery, Widmer Brothers Brewing, Kona Brewing Co. and Omission Beer.

Lisa Brown is a business reporter at the Post-Dispatch. Follow her on Twitter @LisaBrownSTL and the Business section @postdispatchbiz.

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