Anheuser Busch InBev, which has its U.S. headquarters in St. Louis, is toasting the St. Louis Blues’ Stanley Cup win with a special edition of Bud Light called ‘Gloria Brew.’
Gloria Brew’s blue and gold packaging will highlight signatures from players. The beer is expected to debut later this summer. The Blues adopted the song Gloria by Laura Branigan as their celebratory anthem in their march to the Stanley Cup Final.
“Gloria is already ingrained into Blues history and the city of St. Louis, so Bud Light is toasting our hometown team by doing what we do best — brewing beer,” Vice President of Marketing Andy Goeler said in a statement, adding the song “Gloria” will be played at the St. Louis brewery the next three weeks while the beer is brewed. Visitors are welcome to the brewery to witness the beer being brewed, A-B said.
“As long-time partners of the Blues, we wanted to do something special for their first championship and we thought infusing this beer with the actual sound of Blues Victory was the perfect way to congratulate the team on making history,” Goeler’s statement continued.
Additionally, A-B said Friday that Bud Light will release special-edition championship aluminum bottles featuring the Blues logo, “2019 Champs” and “Gloria Gloria” in early July.