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Build-A Bear turns 20

Addie Mayberry of Fenton hugs her new bear in 2017 at a Build-A-Bear Workshop. (Photo by Laurie Skrivan,

Build-A-Bear Workshop confirmed Thursday that it will relocate its global headquarters to downtown St. Louis.

The company will move the headquarters from its current location in Overland to 415 South 18th Street, north of Highway 40 near Union Station.

Build-A-Bear plans to move into the new facilities next spring. The building formerly served as a headquarters for the Missouri Foundation for Health but has been vacant since the foundation relocated to Forest Park Southeast.

“We are thrilled to be joining the thriving business community in downtown St. Louis and look forward to offering world-class facilities for our associates and business partners,” Sharon Price John, president and CEO of Build-A-Bear Workshop, said in a press release.

The company also plans to open a store location, operate a Build-A-Bear Radio studio and add “other experiential elements” in the future. The company launched Build-A-Bear Radio in October, and in July announced that it would launch a record label.

In June, the Post-Dispatch reported that the St. Louis Board of Estimate and Apportionment approved an agreement that could provide up to $4 million in tax incentives for Build-A-Bear to move its headquarters and about 200 jobs downtown.

The agreement was approved by the Board of Aldermen in July.

Build-A-Bear Workshop was founded in St. Louis in 1997 and opened its first store at the St. Louis Galleria.

The company declined to comment further.