ST. LOUIS — An old auto body shop on Delmar Boulevard has witnessed the rise and fall of its St. Louis neighborhood, all from the inside of a garage. The family who runs the shop, the Colliers, sent men to war, honed their craft, and earned the trust of thousands of customers, Black and white.
Next month, the shop that began in a one-car garage in an alley will celebrate its 75th year, making it among the oldest continuously Black-owned businesses still open in the city.
But now Collier Brothers Auto Body is on its last legs.
“It was God’s grace that kept us going,” Craig Collier, 55, said of the last 10 years, or maybe longer, as he sat last week in the auto shop’s lobby surrounded by photos of his family from decades ago.
Co-owner and cousin Wayne Jackson, 53, nodded — then went to help a customer who walked in for an estimate.
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It’s just the two of them, plus one employee, who work on cars now. They repair around 25 vehicles a month, and still get a good deal of business from local funeral homes.
The industry has changed a lot since Jackson’s mother used sandpaper as a child to help her father, Ray Collier, sand paint off cars.
Brothers Raymond Collier Sr. and Elie “Bud” Collier Jr. founded the business in 1946, when both came home to St. Louis after serving in World War II.
Bud had been in the Army, Ray in the Navy. They wrote each other letters during the war, making plans to open the business after the war.
But as was the case for Black men at the time, no bank would give them a loan to start their business. Each had $350 in military mustering-out pay, about $5,000 in today’s dollars, and that was it.
They managed to scrape together the cash, and Collier Brothers was born. After about a decade, they moved to the wide, one-story storefront at 4561 Delmar Boulevard, just north of the Central West End, where the business still is today.
“The nation may celebrate Black history in February, but we celebrate every day at Collier Brothers,” the business says on its Facebook page, which is where it plans to celebrate its long tenure next month. A Facebook live event is set for noon on March 13 as a way to bring people together during the coronavirus pandemic.
The family lost Emmett Collier, brother of Ray and Bud, on March 28 to COVID-19. He was 89.
Collier and Jackson are the second and third generation to repair and paint cars there. And they’ll be the last. The next generation doesn’t want to take it over. Neither man blames them.
The big chains have gobbled up business. Finding employees is hard. Eking out a living on the block that once flourished is difficult.
“Not only is it hard to find reliable help, but it’s also hard for them to get the insurance companies to get them jobs,” said Jackson’s mother, Lois Jackson, 79. “They’re looking for the bigger auto body shops with the bigger equipment that can get the job done in less time.”
She said Collier Auto Body takes longer to do a job because their work is more precise. The auto shop always has helped others, she said. That includes hiring men released from prison and teaching them the craft.
As the business has changed, so has the block. The owners remember when the area around the shop was filled with nightclubs, apartments and restaurants. Most have been razed.
“This was a busy block. It’s like a ghost town now,” Collier said.
But he sees a rebound coming. A new Fields Foods grocery opened in 2019 a few blocks to the west at Euclid Avenue and Delmar, and Bowood Farms nursery is just south.
Getting white customers to patronize a Black business was difficult, said Sam Levy, who worked in the shop for 35 years and is the nephew of Ray and Bud. He, like the brothers, would get to work at 4 a.m. or sleep at the shop to make sure customers got their cars back when promised.
“Being a minority, it was hard,” said Levy, 89, who was a painter. “But once people found out we were trustworthy, we started getting business.”
They did work for Anheuser-Busch and repaired St. Louis police cars and ambulances — work that came with the move to the bigger shop on Delmar, he said.
Levy credits the staying power of the business to Collier’s skills.
“You know how some people are gifted? Craig is gifted,” Levy said. “You can’t tell a car has been hit after Craig works on it. He’s got it, like we had it.”
And although it’s not the kind of business that draws in regulars, they do get repeat customers.
One is Adolphus Pruitt, president of the St. Louis NAACP.
Collier Brothers Auto Body fixed a “messed-up” bumper and repaired his Chrysler 300 when a side mirror got knocked off.
“Somebody says they need some work, I send them to Collier Brothers,” Pruitt said.
Collier hopes to keep the business going another five years. It’s the only place he has worked. He’d like to hit the 80-year milestone — but doesn’t think he’ll physically be able to do the job past then.
He’s thinking about what to do with the shop, and hopes it can be something good for the community.
Lois Jackson says she’s ambivalent about the shop’s end.
“You have the emotional part of it,” she said. “But you have to have your godly wisdom and common sense.”
Collier Brothers Auto Body, among the oldest Black-owned businesses in St. Louis, to mark 75 years next month

"This is the legacy of our business. My dad loved this car,” said Craig Collier, left, who poses for a portrait Wednesday, Feb. 3, 2021, at Collier Brothers Auto Body alongside his cousin Wayne Jackson, in front of Collier's rare 1957 Cadillac Eldorado Brougham that his father Elie left him. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

Historic photos depict the four locations of Collier Auto Body Company Inc. inside a glass picture frame on display in the lobby of the current shop located at 4561 Delmar Boulevard as photographed Wednesday, Feb. 3, 2021. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

“God's grace has kept us going the 10 years,” said co-owner Craig Collier, right, who talks business with his cousin and co-owner Wayne Jackson at Collier Brothers Auto Body on Tuesday, Feb. 2, 2021. As redevelopment of Delmar Boulevard continues east toward their business, Collier and Jackson are unsure of the future of the family business. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

A vintage sign stating safety rules from when the business first started still hangs in the body shop area on Tuesday, Feb. 2, 2021, at Collier Brothers Auto Body. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

"My uncle just loved the color orange," said co-owner Craig Collier, who noted most of the vintage tools he and his employees still use today, his uncle painted orange. These tools were photographed on Tuesday, Feb. 2, 2021, at Collier Brothers Auto Body. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

“I am so thankful my dad and uncle taught me the right way to do things. They both set a high standard for excellence,” said Craig Collier, who applies a test coat of paint to a fender on Tuesday, Feb. 2, 2021, at Collier Brothers Auto Body. “White can be a tricky color to match,” said Collier. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

"I had a calling to do this kind of work. Some nights I am here until 10 o'clock or later. I just love the challenge," said co-owner Craig Collier, who works on one of trucks in between customer jobs Tuesday, Feb. 2, 2021, at Collier Brothers Auto Body. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

“Sometimes it makes more sense to save the customer the cost of the tow back and forth before you know what you are dealing,” said co-owner Wayne Jackson, who estimates the damage of a potential customer's car in front of their home along Enright Avenue on Wednesday, Feb. 3, 2021. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

Craig Collier applies a coat of paint to a bumper on Tuesday, Feb. 2, 2021, at Collier Brothers Auto Body. “White can be a tricky color to match,” said Collier. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

Craig Collier, left, attaches a recently painted fender with the help of employee Vincent Misher, right, on Tuesday, Feb. 2, 2021, at Collier Brothers Auto Body. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

“I've been coming here for at least 50 years, good people,” said James Latimore, who dropped off his truck for service on Wednesday, Feb. 3 2021, at Collier Brothers Auto Body. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

Employee Khris Canada works on customer's car on Tuesday, Feb. 2, 2021, at Collier Brothers Auto Body. Co-owner Craig Collier and he have been rebuilding the car for a customer for just about a year, including building the floor panels. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

Co-owner Wayne Jackson evaluates the front-end damage to Brittainy Gates' car on Wednesday, Feb. 3, 2021, at Collier Brothers Auto Body. “I drive by here every day and decided to stop for service. I went to University High School with Wayne,” she said. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

Vintage company signs advertising long-ago prices hang in the garage on Tuesday Feb. 2, 2021, at Collier Brothers Auto Body. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

Sydney Jackson asks her dad, co-owner Wayne Jackson, a question on Wednesday, Feb. 3, 2021, at Collier Brothers Auto Body. Jackson, who will be graduating with a degree in social work from University of Nevada, Las Vegas, helped out during the summers at the family business just like her father, and helps answers phone as she is remotely studying due to coronavirus. Photo by Laurie Skrivan, lskrivan@post-dispatch.com

“My uncle wanted these windows this way so we could look out onto the street” said Craig Collier, who watches a customer pull up along with his cousin's daughter Sydney Jackson, on Wednesday, Feb. 3, 2021, at Collier Brothers Auto Body. Photo by Laurie Skrivan, lskrivan@post-dispatch.com
Leah Thorsen • 314-340-8320 @leahthorsen on Twitter lthorsen@post-dispatch.com