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Edward Jones scraps naming rights on Dome

Edward Jones scraps naming rights on Dome

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ST. LOUIS • Edward Jones is cancelling the naming rights contract on its namesake downtown football stadium.

The financial services company sent termination letters Thursday to the Los Angeles Rams and the St. Louis Convention & Visitors Commission, which runs the facility.

The move was expected. Last month, the National Football League formally approved the Rams’ move from St. Louis to Los Angeles. By contract, Edward Jones can cancel its agreement if the Rams leave the stadium.

The Rams have until March 31 to get the 40-foot tall lettering off the roof and signs down from the building, inside and out.

John Boul, Jones’ manager of global media relations, said the company would remove the various placards and charge the Rams.

The termination letter says the cost can’t exceed $500,000.

The contract was signed in 2002. Jones’ managing partner, Jim Weddle, said in a statement that the firm has paid more than $32 million over 14 years for the rights.

“While we share in the disappointment related to losing our NFL team, we remain committed to supporting the St. Louis region as well as our other professional and amateur sports,” he continued.

The company paid the Rams directly; the convention commission, a public agency, received no cut.

Boul said he didn’t know of any discussion regarding a new naming rights contract for the Dome.

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