Enterprise, desperate for rentals, launches car cleaning campaign

Enterprise, desperate for rentals, launches car cleaning campaign

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CLAYTON — Rental car giant Enterprise Holdings, with business at a near-standstill, is rolling out a vehicle cleaning campaign, with hopes its renewed efforts will bring customers back to the rental counter.

“We want customers to feel confident their vehicle is clean and sanitized each and every time they rent,” said Chrissy Taylor, president and CEO of Enterprise.

Enterprise has gone through rounds of furloughs and layoffs since the coronavirus shut down travel two months ago.

The cleaning campaign, dubbed “Complete Clean Pledge,” affects all vehicles in all of Enterprise’s companies, including Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car, the company said.

The pledge expands the company’s existing cleaning protocols and retrains employees on more “comprehensive cleaning mandates” and on social distancing practices.

The mandates include washing, vacuuming, wipe downs and sanitizing with a disinfectant that, the company said, meets health authority requirements.

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