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WEST COUNTY MALL SHOPPING

Netta Lewis and Lorenzo Tate, both of north St. Louis County, stroll past the Brooks Brothers store Dec. 21, 2017, at West County Center in Des Peres. Photo by Jerry Naunheim Jr.

Updated at 9 a.m. Sept. 12 to clarify when the new stores will open. 

West County Center, the top performing shopping mall in the region, will have five new tenants later this month. 

CBL Properties, which owns the Des Peres mall and three others in the region, announced it signed lease agreements with Lululemon, the popular athletic apparel retailer, to open a seasonal pop-up store, and the Snow Factory, a Thai restaurant that makes pan-fried ice cream rolls, to open in the mall's food court. 

Other new stores include the Colette Collection, a boutique selling clothing and accessories; La Senza, a lingerie retailer; and Kindred, a boutique featuring St. Louis vendors. 

Lulemon, The Colette Collection and Snow Factory are now open. La Senza and Kindred will be opening this fall.

The new stores add to a roster of tenants that is already the among the best in the region. 

West County Center boasted a 97 percent occupancy rate at the beginning of this year, better than the 92 percent occupancy rate held by CBL's St. Louis portfolio of properties, which also includes Mid Rivers Mall in St. Peters, South County Center and St. Clair Square in the Metro East. Only the St. Louis Galleria, which is owned by Brookfield Property Partners, has a better occupancy rate at 98.6 percent.

Sales per square foot at West County Center, another key statistic CBL and industry analysts monitor closely, is also the best in St. Louis at $502 per square foot, better than CBL's local average of $380.

Meanwhile, H&M is nearing completion of a new 31,500-square-foot, two-story store in West County Center that should open before the end of the month. 

Boutique clothing retailer Altar’d State, women's fashion seller Dry Goods, tea-maker NobilTea have also recently opened in the mall.

“National, regional and local retailers continue to expand at West County Center this year, despite the fact that the national vacancy rate at metro and regional malls around the United States last year was the highest it’s been since the end of 2012.”

St. Louis’ stock of regional shopping malls is under intense pressure to evolve as brick-and-mortar properties compete with various market factors such as e-commerce and changing consumer shopping habits.

More than half of St. Louis’ traditional malls are in some stage of redevelopment. Many of them are destined for futures drastically different from their apparel-focused past.

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