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Park Central director joining SLU redevelopment corporation

Park Central director joining SLU redevelopment corporation


St. Louis University’s newly created redevelopment corporation has hired as executive director Brooks Goedeker, the prominent leader of the nonprofit that guides development and services in neighborhoods near Washington University’s medical center.

The Midtown Redevelopment Corporation, which SLU won city approval for last year, covers about 400 acres encompassing the university’s academic and medical campuses. It gives SLU the ability to guide the development expected to follow the construction of a new $550 million hospital on South Grand Boulevard and is similar to organizations formed by Washington University and the Cortex technology district.

“As we seek to transform Midtown St. Louis into an even better place to live, learn and work, Brooks Goedeker comes to SLU with the experience and expertise needed to lead our redevelopment corporation,” SLU Chief Financial Officer David Heimburger, who led the effort to establish the redevelopment corporation, said in a statement. “He’s not only a St. Louisan who cares deeply about our great city, he’s also a SLU alum who understands our mission-driven approach to rebuilding communities.”

Goedeker starts at the new job April 3.

“It is extremely exciting to be a part of connecting SLU’s two campuses,” Goedeker said in a statement. “It will be great to just be on the other side of Vandeventer [Avenue] and build on the growth of the Central West End and the Grove.”

Goedeker has led the staff of Park Central Development for the last four years and worked in community development for Washington University from 2005 to 2012.

Park Central vets development proposals in the Central West End and Forest Park Southeast and makes recommendations on development incentives and design. It helped institute a form-based code to guide development in the two neighborhoods, where it also manages Community Improvement Districts and Special Business Districts. More recently, it has branched out to help other neighborhoods form and manage special taxing districts, such as Bevo Mill. Park Central, a community development corporation, is an outgrowth of the Washington University Medical Center Redevelopment Corporation, the same type of entity as SLU’s new redevelopment corporation.

WUMCRC Executive Director Brian Phillips said Park Central would name an interim director soon and seek a new staff leader.

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