The St. Louis City Center Hotel, the former warehouse whose giant mural of the Apotheosis of St. Louis greets those entering downtown from the south, is getting a new flag and operator.
The 288-room property at 400 South 14th Street will become the Hotel RL St. Louis, a brand from Spokane-based RLH Corp. RLH operates eight RL Hotels in the country in markets including New York; Washington, D.C.; Omaha, Neb.; Spokane, Wash.; and Salt Lake City.
The hotel will incorporate the Hotel RL’s signature performance venue, “The Living Stage.” RL Hotels says the concept provides “a platform for local musicians, poets, authors, artists, community leaders and activists to share their message live and up close.”
RLH Corp. announced the new brand as part of a licensing agreement for nine other properties with hotel operator Inner Circle Management of Florida.
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Renovations are planned to turn the St. Louis City Center into a Hotel RL, though details are still being worked out, an RLH spokesman said.
The St. Louis City Center is operated by Inner Circle. An affiliated company, Inner Circle Investments, bought the property two years ago.
The former J.C. Penney warehouse built in 1929 originally reopened under the Sheraton brand in 2001 after a $54 million rehab. In 2014, Breckenridge Edison Development LC, which had been led by St. Louis hotel developer Don Breckenridge Sr. until his 2005 death, lost it to foreclosure.
Inner Circle also owns and operates the former Crowne Plaza, now City Place, at 200 North Fourth Street.