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A-B seeks to trademark airport codes; Draftmark line grows

A-B seeks to trademark airport codes; Draftmark line grows

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ST. LOUIS • Attorneys for Anheuser-Busch InBev have filed federal trademark applications for "STL," "ORD," "MCI" and about 40 other three-letter U.S. airport codes.

Besides airports in St. Louis, Chicago and Kansas City, the marks include many of the nation's busiest hubs, including LAX (Los Angeles), SFO (San Francisco), MIA (Miami), BOS (Boston) and LGA (New York LaGuardia), as first reported by Craft Business Daily, a subscription-only trade publication.

It's unclear what the brewery plans to do with the airport code trademarks. Each application carries a $275 filing fee, putting A-B's investment about $12,000 so far. The government is processing the applications and by early August will assign attorneys to review them.

The filings are reminiscent of A-B's trademark applications last year for "314" and 13 other city area codes. The U.S. Patent and Trademark Office on Monday granted A-B six-month extensions to submit Statement of Use forms, which will describe how the company is using the area codes to market beer.

The extension filings cost $150 each, which, coupled with the initial application fees, adds up to about $6,000 that A-B has spent on the area code trademarks.


In other A-B InBev news, the brewery has expanded its Draftmark line of at-home draft beer.

Michelob AmberBock and Shock Top Wheat IPA are the latest brews to join the Draftmark family, which includes Budweiser, Bass and Shock Top.

And A-B rolled out Draftmark last week in San Diego, its first market since launching in St. Louis six months ago.

Draftmark permanent base units cost about $50 each, and a 1-gallon beer refill tank costs about $14. Retail locations are listed at draftmark.com

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