This post has been updated with new information.
When Senn Bierwerks announced in March that it planned to open a 20-barrel production facility and tasting room in 2017, co-founder Dustin Chalfant told Hip Hops that while he couldn't yet say where it would be, the location was "very promising."
At a press conference Tuesday, Chalfant and his Senn co-founders — his wife, Kristen, and James Hellmuth — will announce that “very promising” location as 7593 Olive Boulevard in University City.
Chalfant tells Hip Hops that Senn's developer first introduced him and his partners to the site. After exploring several other possible locations, they kept returning to the northeast corner of Olive and North and South Road.
“University City has found a way to make it work for us,” Chalfant says. “They've been great to work with.”
The address is currently a vacant lot, which is part of its appeal. “There's enough land that we can do construction instead of retrofitting a building,” Chalfant says. “We can get it to be what we want.”
Chalfant hopes to begin construction in mid- to late summer with a targeted opening of next spring.
Senn is named for Chalfant's great-great-great-great uncle Frank Senn Sr., who was a brewer in late-19th-century Louisville, Ky.