The food truck Frankly Sausages will have a new name when it hits the streets next year. Owners Chloe Yates and Ben McArthur announced this week that they are rebranding the truck as Honest to Goodness.
Honest to Goodness is also the name that now encompasses the two chefs' entire operation, which includes catering, baked goods and a delivery service.
In a statement, Yates and McArthur said the name Honest to Goodness “represents the desire to make food that is not only approachable, but also memorable and straightforward.”
The Honest to Goodness truck will feature the chefs' take on Southern fare, including two dishes they have already added to the Frankly Sausages menu: the smashed burger with bacon-bourbon jam and comeback sauce and the Nashville hot-style chicken sandwich.
The menu will also nod to Frankly Sausages, which Yates and McArthur purchased earlier this year from founders Bill and Jamie Cawthon.
“Obviously, the fries will stay,” Yates tells Off the Menu. The menu will also offer a sausage; the specific style will rotate.
Yates says she did not want the truck “pigeonholed” by its name.
“The biggest thing I've heard since we bought the truck is, 'We came up to get a smashburger, we heard it was good..., but we wouldn't have come up before because we thought you were only sausages.'”