“We've never done another Pappy's store,” co-owner John Matthews tells Off the Menu. “(The truck) gives us a little more ability to market our product.”
Matthews says Monday's first service at the Wells Fargo campus in midtown was a sold-out success.
Pappy's Rollin' Smoke is launching with a limited menu to expedite ticket times, Matthews says. Pulled pork is the staple meat, either as a sandwich or nachos, while turkey and brisket will alternate days.
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(The food is cooked at Pappy's Smokehouse, not on the truck.)