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Cherokee's STL-Style gets invite to Yelp conference

Cherokee's STL-Style gets invite to Yelp conference

Made in St. Louis: brothers Randy and Jeff Vines

Brothers Randy (left) and Jeff Vines of STL-Style in a 2010 photo. Post-Dispatch file 

STL-Style, and its dukes of design, Jeff and Randy Vines, have snagged one of only 100 North American invitations to Yelp’s "Coast-to-Coast" business conference Nov. 14-17 in San Francisco.

Yelp's confab involves companies that have earned "excellent reputations for customer experience, distinctive local identity and outstanding social media presence ...," a release states.

The Vines twins founded the company in 2001 and have gone on to create St. Louis-inspired apparel and other items. A retail shop at Cherokee Street opened in 2010.

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